Jenny Lloret

Web Strategy and Wine Communication Technician

Digital communication professional, I am a web strategy technician specializing in the wine sector, with certified training specifically designed to meet the needs of wine industry players: winemakers, oenologists, wine merchants, sommeliers, wine tourism structures, and interprofessional organizations.

My mission? To support wine professionals in developing their online presence, by combining sectoral expertise, tailor-made digital strategy, and content optimized for natural referencing (SEO).

Because wine communication is not improvised, I offer you a dual expertise:

– Mastery of the codes, language, and challenges of the wine world;

– Proven expertise in web strategy, digital marketing, SEO writing, and brand communication.

I help you deploy a coherent, professional, and authentic image that reflects your history, your terroir, your commitments, and your wines. Whether it's creating or redesigning a website, building a content strategy, developing your visibility on search engines, or structuring your communication on social media, I offer a personalized approach adapted to your business objectives and your values.

📌 Some examples of services:

– Communication and digital positioning audit;

– Creation of SEO-optimized content (wine sheets, storytelling, terroir pages, blog articles, newsletters);

– Editorial strategy support;

– Website optimization to improve referencing;

– Digital communication consulting for wine tourism.

Passionate about wine, I work hand-in-hand with my clients to showcase their uniqueness and reach their audiences.

As part of my mission for Vieux Château Renaissance, I was responsible for writing SEO-optimized blog articles with a dual objective: to increase website traffic and strengthen customer relationships by providing regular, relevant, and high-value content.

The blog was designed as a strategic tool for the estate's visibility. It allows us to showcase the château's expertise, tell its story, share its news and commitments, and also to better position the site for targeted search engine queries.

Each article was created following best practices for natural referencing (keyword selection, tagging, internal linking, meta descriptions, etc.), while remaining true to the estate's editorial tone, its territorial roots, and the authenticity of its values.

The topics covered were chosen in consultation with the château's team to meet the expectations of visitors and prospects: harvests, winemaking, food and wine pairings, winemaker profiles, wine tourism news, estate life...

This content strategy allows:

– to retain existing customers by informing them regularly;

– to gain online notoriety;

– to strengthen the estate's reputation among wine lovers and professionals;

– to attract new qualified visitors to the site.

A well-managed blog becomes a powerful and sustainable communication lever: it is in this spirit that I supported Vieux Château Renaissance, aligning every word with their identity and ambition.

Since 2019, I have been selected as an independent professional taster for the five-yearly classification of Crus Bourgeois du Médoc and for the regular monitoring of vintages throughout the year. This dual role allows me to actively participate in the qualitative evaluation of candidate and classified estates over time.

The official classification, organized every five years, is based on a blind tasting of five consecutive vintages from the same estate, analyzed rigorously and objectively in a few minutes. This work requires great sensory precision and a solid knowledge of Médoc profiles. Each score directly contributes to the official recognition of an estate, both in France and internationally.

Beyond this classification, I also participate in the annual vintage monitoring, an essential task to ensure the qualitative consistency and regularity of the wines produced by the classified châteaux. These complementary tastings allow us to observe the evolution of styles, the impact of climatic conditions, technical adjustments, and winemaking choices from one vintage to another.

This regular involvement allows me to stay at the heart of the field, in direct contact with the realities of the vineyard, quality issues, and market expectations. As a communicator and writer specializing in wine, this nourishes my strategic vision and strengthens my credibility.

My sensory expertise, combined with my communication skills, allows me to translate the complexity of wine into precise and inspiring words, and to effectively support professionals in their promotion.