About Jennifer
French
Native or bilingual
Experience
- McDonald'sMarketing DirectorRESTAURANTS AND FOOD SERVICEJanuary 2013 - May 2015 (2 years and 4 months)La Ciotat, FranceManagement of advertising and promotional campaignsImplementation of social media campaignsSocial media managementCreation of visuals and briefs
- Madame PoppinsCommunity ManagerSOCIAL NETWORKSAugust 2014 - Today (11 years and 10 months)Marseille, FranceDevelopment of social media strategiesCommunity ManagementE-reputation monitoring: Competitive, sectoral, and media monitoringOrganization, monitoring, and reporting of web marketing operations (contests, newsletters, blogger partnerships...)Digital press relations,Management of relationships with bloggers: contact, invitation, press coverage,Writing of 2.0 press releases (work on text to optimize natural referencing)
- DDB°Junior Digital ConsultantSOCIAL NETWORKSJanuary 2012 - January 2012Paris, France- Monitoring of mock-ups (creative brief, debriefing) for the client's online campaigns (McDonald's France and Tropicana)- Participation in brainstorming sessions on content evolution and technology to develop new digital features- Social media animation and monitoring
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Education
- Master's degree in Communication and AdvertisingSup de Pub Groupe Inseec2011Communication globale et corporate ingénierie de la communication visuelle et de la communication institutionnelle et territoriale. Mémoire de fin d'études : Quelles solutions adoptées pour une e-réputation contrôlée ?
- Master's degree in MarketingInseec - ECE2010Formation en commerce international avec une spécialisation dans le domaine marketing. Acquisition d'une bonne culture générale et des techniques de base en management international.