Jenny Ba

Fell into Marketing by chance in 2013, I discovered a passion for web writing and everything related to digital marketing.

For the past three years, I've had the chance to undertake various assignments for small and large companies, across diverse sectors: education (my favorite sector), social economy, health, transport, banking, etc. I wear many hats and am therefore able to propose a Content Marketing strategy (audit, strategy definition, planning, etc.), write the content that will support this strategy, and make it shine on your social platforms.

I developed this expertise at HEC Paris (Executive Education department) where I worked as a Content Manager. I was therefore in charge of the content marketing strategy and managed daily content production, planning, publishing, monitoring, etc. I also participated in the redesign of four of their websites, mainly on the content side, but also on UX design and technical acceptance testing. Still at HEC, I developed their communities on LinkedIn and Twitter and trained nearly a hundred employees in Social Selling and Digital Literacy.

Naturally positive, rigorous, and dynamic, I like every project to be a success for my client and for myself - carried out with joy, good humor, and trust.

My favorite tasks in my profession? Writing quality content for the web and issuing strategic recommendations in content marketing. I master the following CMS: Wordpress, EZ Pubish, Jahia, and Drupal, and have extensive experience in Community Management.

Do not hesitate to contact me if you have needs regarding the topics mentioned above. Bonus, I am bilingual in English.

See you soon!

Jenny