Freelancer profile translated to English.
Back to original languageAbout Jennifer
Communication has always been about impact, and therefore about change.
Changing what people see, changing how they see, sometimes even what they believe.
But now that intelligence production is within machine reach, what is left for humans?
The anticipation that grasps what is emerging at the margins.
The curiosity that questions every detail, even the obvious.
The art of converging viewpoints, ambitions, and expectations without homogenizing.
What remains is to create what does not yet exist.
A leader who pushes the boundaries of their market by creating a new category.
A luxury house that deploys its know-how to offer a distinct art of living.
An institution that plays its part in building the collective imagination.
What remains for communication is transcendence.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- PhilocalyaNarrative & Creative DirectionDIGITAL AND ITFebruary 2023 - Today (3 years and 6 months)Paris, FranceAs an independent consultant, I work with C-suites and communications departments on narrative, image, and brand consistency issues.
- Strategic Consulting: desk research, interviews, state-of-the-art analysis to identify weaknesses and potential.
- Narrative Direction: editorial programming, key messages to maintain a coherent and evident thread.
- Leadership Voice: speeches, keynotes, articles to structure public speaking and make it impactful.
- Narrative Production: ready-to-use presentations and content, with the required level of excellence.
- Extreme AgencyHead of Strategy and Content | EventDIGITAL AND ITJanuary 2018 - January 2023 (5 years)Clichy, FranceDevelopment of action plans and production of recommendations for event concepts, overseeing content development and narrative approaches aligned with brand positioning. Coordination of teams, production monitoring, and support for deployment until event delivery.Key clients: Energy & Gas (EDF, Enedis, Air Liquide); Technology & Electronics (Lenovo, TCL, Vorwerk, Planisware); Insurance & Finance (AXA, BNP Paribas Cardif, Finance for Tomorrow, FNCE, Apax Partners); FMCG (Lavazza, Carte Noire, Monoprix); Luxury & Beauty (Moët Hennessy, Decléor Paris, Naturé Moi); Mobility & Automotive (Bridgestone, Jeep); Hospitality & Services (Elior Group, Best Western); Health & Pharma (Chiesi).
- WellcomSenior StrategistDIGITAL AND ITJanuary 2016 - January 2018 (2 years)Paris, FranceIdentification of key stakeholders and design of editorial and relational initiatives aligned with the strategic roadmap and media calendar: definition of priorities, development of innovative concepts, and securing their implementation in line with visibility and influence objectives.Major successes: Nivea, Allianz Partners, Lenovo, La Petite Ceinture, Selligent, Essilor.
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Education
- Master's degree, Marketing and Communications StrategiesCELSA - School for Higher Studies in Information and Communication Sciences2008Master's degree, Marketing and Communications Strategies
- Master's degree, User Experience Design and New Media CommunicationsNational University of Singapore2007Master's degree, User Experience Design and New Media Communications