Freelancer profile translated to English.

Description

I am a senior marketing strategist with over 12 years of (inter)national experience in brand positioning, digital strategy, and performance marketing. I help organizations quickly and effectively elevate their marketing — from strategy and brand building to lead generation and conversion optimization.

My strength lies in combining strategic insight with hands-on execution. With proven results such as +250% website traffic, €500K+ budget responsibility, and +30% conversion, I offer customized solutions that make an immediate impact.

Collaborating with me means: focus on growth, clear reporting, and a no-nonsense approach.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Rotterdam (up to 50km), Den Haag (up to 20km), Breda (up to 10km), Amsterdam (up to 10km)

Gemeente Rotterdam
Marketing Advisor
PUBLIC SECTOR
October 2021 - January 2025 (3 years and 3 months)
Rotterdam, Netherlands
Sander & de Hartenjagers. Omnichannel marketing campaigns, Brand marketing, Communication and Video. Online marketing advice
Digital Marketing Atelier
Strategic Marketing Consultant
January 2020 - Today (6 years and 5 months)
Developed and implemented marketing and branding strategies for clients in government, education, B2B SaaS, and B2C sectors, among others.
Led brand strategy projects, SEO audits, and conversion-focused campaigns.
Achieved +30% higher conversions and +25% organic traffic within 6 months.
Supported organizations in increasing their online visibility through Google Ads, social media, email marketing, and content strategy.
Google Ads Online Marketing Marketing Strategy Online Advertising SEO
Register Belastingadviseurs
ONLINE MARKETING AND COMMUNICATION ADVISOR
January 2020 - May 2021 (1 year and 4 months)
Conceiving, developing, and executing (including project management) the online marketing strategy and online marketing communication campaigns across digital channels. Advising marketing & communication department staff on the use of online applications and developments in social media. Mapped out the online customer journey for target audiences. With various online touchpoints. Reporting (monthly and quarterly reports) of web statistics to the board, management team, and executive board. Managing the external creative agency Online advertisement: Google ads & Social media