Freelancer profile translated to English.
Back to original languageAbout Jennifer
Hello
My name is Jennifer Stiger, I have a Marketing and Sales profile.
Graduated from ESC Clermont Ferrand in 2014 (Master's in International Marketing), I have since expanded my knowledge through two certification courses: Growth Hacking and E-commerce Strategy.
7 years of experience in marketing:
- Social media & monitoring strategy / Brand strategy and tone of voice / Customer experience (persona definition, journey, digital tools, G2M...) / Conversion funnel / SEO & SEA / website redesign / product marketing
4 years of sales experience:
- B2B account management (direct and indirect sales) / technical expertise and product testing / customer service management / customer relations
Experience in organizing and covering events in France and internationally
Automotive / Motorcycle / Food Industry / Industrial sectors
French
Native or bilingual
English
Fluent
Can work on-site
Tournan-en-Brie (up to 20km), Marne La Vallée (up to 10km)
Experience
- MichelinCustomer Experience Manager B2BRAW MATERIALS INDUSTRYApril 2022 - September 2025 (3 years and 5 months)Clermont-Ferrand, FrancePosition created in an environment requiring improved customer consideration and engagement. Creation of personas and customer journeys: Understanding needs, content targeting. Creation of a digital tool based on customer understanding: Simplifying decision-making and product selection. 7,000 users in Europe over 1.5 years (without advertising). The NPS score increased by 1.5 points in parallel.Creation of a strategic roadmap via Salesforce to improve collaboration between Marketing and Sales teams for better customer management.
- MichelinInternal Communications ManagerRAW MATERIALS INDUSTRYApril 2022 - September 2025 (3 years and 5 months)Clermont-Ferrand, FranceIn a context of declining employee engagement: Dissemination of top management strategy influencing cross-functional teams. Organization of 25 discussion sessions between the management team and employees. Sending 15 newsletters to 800 employees, with an average open rate of 70%.
- MichelinB2C Social Media & Social Selling ManagerRAW MATERIALS INDUSTRYJanuary 2019 - March 2022 (3 years and 2 months)Clermont-Ferrand, FranceTo address the decline in social media engagement, redefined the editorial strategy and improved moderation processes. On Instagram: increase of +2.5 pts in engagement rate and +40% in followers. On YouTube: increase of +2 pts in click-through rate through VSEO strategy, redesign of thumbnails, and a new Hero/Hub/Help content strategy. Agency management and content creation supervision.Implementation of a B2B social selling strategy on LinkedIn and Facebook.
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Education
- International MasterESC Clermont Business School2014Master International
- Mantra Growth Hacking & AI CertificationMantra Growth Hacking &AI certification
Certifications
- Growth Hacking & AIMantra2025
- Define and Implement an E-commerce StrategyLearningShelter2026