About Jennifer
Spanish
Native or bilingual
Experience
- Clínica del Dr. Gustavo Sordo (cirugía estética)Strategic SEO AuditJanuary 2026 - February 2026 (1 month)Comprehensive SEO audit focused on the medical-aesthetic sector, with special analysis on high-demand treatments like rhinoplasty.1. Advanced Technical AnalysisCrawl and indexation study (URL status, cannibalizations, 4XX errors)Web architecture reviewStrategic internal linking optimizationLoading speed and mobile experience analysisMeta tag, header, and semantic structure reviewDuplicate content and thin content detection2. Strategic Keyword ResearchIdentification of transactional and informational keywordsSearch intent analysis (rhinoplasty, ultrasonic rhinoplasty, etc.)Volume, competition, and long-tail opportunity studyPrioritization of keywords for patient acquisition3. SEO Architecture and Structure OptimizationReorganization of categories and subcategories (e.g., facial surgery)Content clustering proposalInternal linking strategy to reinforce strategic pagesSEO funnel improvement (informational → transactional)4. Content OptimizationReview and improvement of conversion-oriented textsSemantic optimization (entities and related terms)Editorial calendar proposal for a medical blogFocus on E-E-A-T (medical authority and trust)5. Local SEOGoogle My Business positioning analysisLocal listing optimizationStrategy to boost geolocated searches (e.g., rhinoplasty Madrid)ObjectiveIncrease qualified organic traffic and improve potential patient acquisition through a structured, conversion-oriented SEO strategy.
- Proyecto freelanceSEO Specialist (Keyword Research & Architecture)November 2025 - December 2025 (1 month)
Keyword research and web architecture planning project for an e-commerce site in the cycling sector.
• Comprehensive keyword research focused on transactional and informational intent• Grouping of keywords by categories and subcategories• Definition of SEO architecture and URL structure• Proposal of categories, subcategories, and content pages• Competitor analysis and positioning opportunitiesFocus on improving organic visibility and e-commerce scalability. - Proyecto freelanceSEO Consultant (Keyword Research & Web Architecture)November 2025 - November 2025Keyword research and web architecture planning project for an e-commerce site in the technology sector.• Comprehensive keyword research focused on transactional and informational intent• Grouping of keywords by categories and subcategories• Definition of SEO architecture and URL structure• Proposal of categories, subcategories, and content pages• Competitor analysis and positioning opportunitiesFocus on improving organic visibility and e-commerce scalability.
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Education
- Higher Degree in Marketing and AdvertisingCentro San Luis2018
- Higher Degree in Business Administration and ManagementZabalburu2015
Certifications
- SEO SpecialistFreelance and Digital Nomad2026