Jennifer Przywara

Every change process, whether it's a brand identity, an organizational structure, or a brand design, has one thing in common: it's always about people. That's the core of my work. Putting people at the center and finding out what they really need to work or live better.

As an experienced brand strategist, I constantly immerse myself in new markets, clients, and tasks - from German start-ups to global corporations in the B2B and B2C sectors - always with the goal of turning a complex topic into an easily understandable story.

My competencies range from in-depth analysis to the interdisciplinary development of brand and communication strategies, creative springboards for design and creation, to the development and moderation of workshops, as well as consulting and project planning. In addition to these creative tasks, I always look forward to highly structured, complete portfolio strategies, nomenclatures, or brand architecture strategies.

As a doer, I work pragmatically, but at the same time with a solid foundation. Building an empathetic relationship with my clients and their customers is essential for me to ensure a project is successful.