Freelancer profile translated to English.

Description

Specializing in the luxury and fashion sectors, in recent years, I have worked in various positions that all involved finding relevant data and strategic insights to enable brands to find their positioning and their digital transformation.

I wish to put my expertise and the skills I have acquired over the last 13 years in the fashion, luxury, and culture industry at the service of helping it build its strategy and positioning.

I believe that agility and iteration allow us to navigate through all turbulence zones at work. If we add to this element, willpower, we can move mountains. But I wouldn't be myself if I didn't add a touch of improvisation and creativity to everyday life.

Data

Data analysis

Information mapping

Data visualization

Web and social listening

KPI and reporting setup

Monitoring

Data management

Data integration

Digital strategy

Marketing

Benchmark

Trend analysis

Brand positioning

Brand strategy and performance

Brand equity // brand management

Studies and insights

Social media analysis

Influencer marketing

Project management

Department structuring

International team management

Data/service offering creation

Software audit

Complex project setup and coordination

Relational adaptability (client, VIP executive, and editorial)

Digital transformation support

Fashion, luxury, and cosmetics expertise (8 years of experience)

Culture and institutional expertise (4 years of experience)

Languages

English
Fluent
Italian
Basic
German
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Google Arts & Culture via Adecco
Strategic Insight Manager
TECH
January 2020 - July 2021 (1 year and 6 months)
Paris, France
Assistance in the digital transformation of cultural institutions
Audience and trend analysis
Assistance in creating marketing plans
Communication strategy and campaign implementation
Visitor experience tracking
Data analysis Webmarketing Google Analytics Communication strategy Project management Webmarketing strategy Social media Training SEO SEA
Atelier du Château
Content manager and Webdesign
CULTURE
March 2020 - September 2020 (7 months)
Paris, France
Blog updates
Content audit
UX design
Instagram account creation
Google My Business account management
Digital transformation assistance
Webdesign Communication strategy Social media Digital transformation
In & Out Stories
Digital Expert: Brand Positioning (Optic 2000)
MEDICAL
November 2019 - December 2019 (1 month)
Paris, France
- Brand digital presence audit
- Brand digital positioning on social networks
- Brand audience mapping
Digital transformation Social media digital communication Data visualization