Jennifer Macdonald

Lead all external brand relationships, forming strategic collaborations with partners including Virgin, Cosmopolitan, Sephora and Dose & Co.. Plan and execute high-impact events across UK, US and UAE - ranging from brunches, influencer dinners and communitywalks to brand and fundraising activations. Oversee all content, PR and event communications, from press releases to end to-end digital campaign rollouts. Working alongside Founders to scale growing community ofover 510K highly engaged women @her.thirties. Assisting in app development for the her thirties community app

Own the marketing strategy across digital, PR, brand, content and events. Deliver B2B campaigns, exhibitions and lead-generation, managing internal creative teams and external relationships. Incorporating generalist marketing delivery email, content, social, website management, mailer, and so on. Collaborate on messaging, tone ofvoice and segmentation strategies.

Working independentlywith a range of B2B and B2C clients across sectors including lifestyle, wellness, travel, hospitality, recruitment and e-commerce to deliver flexible, high-impact marketing solutions. My freelance work differs for each company, but spans: PR & Communications: Developing and executing press campaigns, media outreach strategies, and reactive comms support that generate brand coverage and build reputations. Content & Digital PR: Creating engaging editorial and campaign content, managing thought leadership, and delivering digital PR strategies to drive authority and backlinks. Brand & Campaign Strategy: Helping brands define their positioning, tone of voice, and messaging, then bringing this to life through integrated content, email flows, and storytelling Partnerships & Collaborations: Sourcing and negotiating brand partnerships that align with business goals Email & CRM: Plan and manage email strategies, from welcome flows to newsletters and seasonal campaigns. Website Support: Help with copy updates, content planning, and ensuring brand voice is clear and consistent across key pages.