Freelancer profile translated to English.

Description

Hello, I'm Jennifer. I've been a marketing and communication consultant for 4 years, after more than 10 years spent managing the marketing and communication strategy of tech companies.

Today, I support organizations of all sectors in their development: improving their visibility, launching new offers, generating leads, retaining their clients, or strengthening their internal impact. I enjoy working closely with general management, sales, technical, or HR departments to build concrete, useful, and effective actions.

What I love is understanding the dynamics of a sector, getting behind the scenes of a company, and co-creating concrete actions with the teams. My playground is not limited to digital: I am convinced that asking the right questions, a solid methodology, and a good dose of curiosity allow progress in all environments.

I also work alongside human resources departments to manage internal communication and enhance employer branding – a valuable lever for attracting and recruiting the right talent.

And since I also enjoy sharing what I learn, I've had the pleasure of teaching communication strategy courses for a year — a great exercise to keep the mind sharp and share with enthusiasm!

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Guingamp (up to 50km), Brest (up to 10km), Rennes (up to 10km), Paris (up to 50km), Nantes (up to 50km)

IUT Lannion
COMMUNICATION STRATEGY PROFESSOR
EDUCATION AND E-LEARNING
September 2024 - Today (1 year and 11 months)
I teach communication strategy to students in MMI (Multimedia and Internet Professions) degree. My goal: to impart concrete methods, professional reflexes, and a clear vision of the strategic role communication can play in the development of a project or organization.

Courses E-learning Digital Communication Communication Courses Course Preparation Communication Strategy Communication Strategy Consulting KPI
Freelance
Marketing and Communication Consultant
August 2021 - Today (5 years)
Guingamp, France
I support business development by building and managing a clear, concrete, and results-oriented marketing and communication strategy with them. I work hand-in-hand with general management, sales, or technical departments to transform ambitions into actions: developing brand awareness, launching new offers, reaching the right target audiences, generating qualified leads, and strengthening customer engagement.

What I bring? A strategic perspective, genuine field involvement, and the drive to move projects forward effectively, in a spirit of collaboration.

Communication Strategy Sales Strategy Marketing Employer Branding
BZHunt
Marketing and Communication Manager
DIGITAL AND IT
November 2021 - December 2022 (1 year and 1 month)
Brest, France
Supporting the development of the Asten Group:
- Design and management of a new marketing strategy focused on the customer journey
- Development of the marketing and communication plan and monitoring its performance
- Optimization of the customer relationship management (CRM) tool (targeting and customer journey)
- Activation of new web acquisition channels and promotion of online content
- Launch of technological innovations with R&D (Big Data, Cybersecurity, Cloud)
- Management of press relations and event organization
- Management of the marketing and communication budget
Planification d’évènements Marketing Communication digitale Evénementiel Organisation événementielle Communiqué de presse relation presse Customer Relationship Management (CRM) développement partenariat Stratégie de communication