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Jennifer LardicJL

Jennifer Lardic

Art Director | Image & Video Expert

€475/day
Nantes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jennifer

Hello, I'm Jennifer 👋 Freelance Art Director based in Nantes, I create social media content that makes an impact and performs.

For 9 years, I've been supporting major brands in the agri-food, retail, and consumer goods sectors (Monoprix, Casino, Franprix, Danone, Renault, Google…) both in agencies and directly. My strength: transforming an idea into a concrete activation, from concept to execution. Specifically, a TikTok campaign I directed won an award at the Nuit des Rois (Silver) and was shortlisted at the TikTok Awards — 10.9M views and over 190K interactions.

What I can do for you:
- Social media & brand content art direction: concept, visual identity, multi-format variations (Instagram, TikTok, YouTube Shorts).
- Content production: video editing (Premiere Pro, After Effects), motion design, post design, stories, and social ads.
- Generative AI: image and video generation (Veo3, Nano Banana, Firefly, Runway), storyboarding, and integrating AI into your creative processes to produce faster, without compromising quality.
- Print & shootings: publishing and communication materials, art direction for shootings, and on-site presence.

Expert mastery of the Adobe Suite (Photoshop, Illustrator, InDesign) and Figma, with a keen eye for detail. I am autonomous, quick to integrate into existing teams, and comfortable in demanding, deadline-oriented environments.

Whether you have a one-off project or an ongoing need, let's create something strong together. Let's talk!
  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Nantes (up to 50km)

Experience

  • Jellyfish
    Digital Art Director
    DIGITAL AND IT
    January 2021 - January 2026 (5 years)
    Paris, France
    • Production of content for social media (posts, videos), display banners & social ads.
    • Art Direction and web design referent for the designer team on major accounts.
    • Art direction of graphic guidelines and tenders for international clients.
    • Design and art direction of creative campaigns and activations.
    • UX/UI interface design (Figma web design, applications) and print materials (communication, marketing).
    Direction artistique & identité visuelle IA générative Social Ads Réponse à appel d'offre stratégie social media
  • Webedia
    Junior Art Director
    DIGITAL AND IT
    January 2017 - January 2021 (4 years)
    92300 Levallois-Perret, France
    • Design of graphic guidelines for clients such as Fortuneo and SNCF.
    • Creation of web design and motion design projects.
    • Management of print format creation and direction of shootings.
    Motion design Graphisme print et web Vidéo Réseaux sociaux Marketing d'influence
  • Université UBO
    Webdesign Instructor
    EDUCATION AND E-LEARNING
    January 2017 - January 2025 (8 years)
    Brest, France
    • Introduction to webdesign using Figma, teaching Photoshop basics, and the creation of a graphic charter.

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Education

  • DEUST Technician in Interactive and Communicating Media
    University of South Brittany
    2014
    DEUST Technicien des Médias Interactifs et Communicants
  • Professional Bachelor's Degree in Multimedia Creation
    University of La Rochelle
    2015
    Licence Professionnelle Creation Multimédia

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