Jennifer G.

- Product Design

- Product Management

- Customer Success Management

- AI Approach

- Product / Multi-product Strategy

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- Definition of the product roadmap

- Responsible for defining the product strategy and ambitions for data and feature development on apps

- Ensures the products align with these objectives and user needs (UX approach)

- Analyzes customer journeys and oversees the tagging plan on apps and devices

- Responsible for customer knowledge by implementing fundamentals

- Identifies business KPIs, monitors, and provides recommendations

- Briefs and coordinates PO and DATA teams (data scientists, data engineers...)

PRODUCT DIGITAL MANAGER with expertise in travel and health

Web project manager for the teleconsultation / telemedicine service (BonjourDocteur)

Project manager for the AXA Travel app

Define and share the strategic product vision, represent the client/user to the team, create, maintain, and prioritize the Product Backlog, Participate in Scrum meetings (sprint, demo, daily...)

MANAGEMENT

Responsible for the development of the digital department in France. Team Management

E-COMMERCE and SOCIAL NETWORKS

Responsible for e-commerce projects, implementation of projects via API or under the AXA Assistance brand, monitoring performance on different acquisition levers (SEO, affiliation, ads...) and continuous search for customer experience improvement through A/B testing, innovation...

Responsible for the social media strategy: Awareness (employee advocacy), acquisition (social selling), and customer relations (messaging, Chatbot...).