JFFreelancer profile translated to English.
Back to original languageAbout Jennifer
🎯 Digital acquisition expert | +13 years of experience | Growth, CRM & Performance Marketing
I support you in defining and optimizing your omnichannel acquisition strategy: SEA, Social Ads, CRM, Retargeting, Affiliate, etc. My approach is 100% performance, ROI, and sustainable growth oriented.
🚀 I have managed high-stakes campaigns for startups and established brands, in France and internationally, by optimizing the acquisition funnel, the user journey (CRO, A/B testing), and CRM automations.
📊 Tool proficiency: Google Ads, Meta, GA, GTM, Metabase, Customer.io, Brevo…
🎯 My goal: generate concrete results while working hand-in-hand with your Product, Sales, or Data teams.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ShadowHead of E-commerceMarch 2022 - December 2024 (2 years and 9 months)Oversee the growth plan for new customer acquisition by managing paid campaigns across all markets (North America and Europe): launch of 7 new countries and a new productDevelop and manage the global media strategy & the overall SEO strategyPlan the conversion improvement strategyManage and optimize the showcase website via Builder.io: creation and integration of pages, optimization and redesign of existing pages, AB testingRedesign and optimize CRM
- FilaeAcquisition ManagerSeptember 2020 - March 2022 (1 year and 6 months)Management and development of new customer acquisition: Definition, implementation, and optimization of the SEA strategyAnalysis of user journeys and optimizationTesting new acquisition channelsOptimization and enrichment of marketing automation and CRM
- Remind-phdAccount DirectorAugust 2015 - February 2020 (4 years and 6 months)Development of media strategy (online and offline)Management of digital acquisition campaigns (web or app) and performance monitoringTracking and tagging managementClients: Kapten (Chauffeur Privé), Center Parcs, Pierre et Vacances, EI Telecom, FFF, PSG, Riot Games, F1 GP...
Recommendations
Be the first to recommend Jennifer
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Specialization in Online Strategy and Communication[Media Institute & Aegis Media France2013Spécialisation Stratégie et communication Online
- Master Grande Ecole Marketing / Communication [ICN2012Master Grande Ecole Marketing / communication [ICN