Jennifer Cairns

Working on an array of marketing channels and heading up the Social Takeover team. I work on the global Aviation Job Search brand, with a specific focus on generating content for Pilots.

- email marketing using tools such as Hubspot and DotDigital

- social content creation and scheduling months in advance, using tools such as Figma and Hubspot

- industry influencer outreach and marketing (obtaining guest articles for the Career Hub from industry leaders and forging relationships)

- video creation and editing for multiple platforms, such as email, social and web

- paid media (social and Google Ads)

- creation of omnichannel marketing campaigns to increase registrations, applications and traffic to the site I also coordinate and implement the Social Takeovers for our clients to an audience of over 400,000+ on LinkedIn, Twitter, Facebook, Instagram and email. I have worked with big brands such as TUI, Avion Express, British Airways and others.

Shooting and editing video content to help people achieve their stretch goals! Within these videos, I coach the viewer through poses, educate on the impact and fulfil a purpose of the video, eg. improve performance, aid posture, mobility or even just creating a calming space they can relax for a few. This video content is hosted within The Coaching Club app. Find out more here - https://www.instagram.com/thecoachingclub_/

Creating compelling content for social and email, utilising CRM platforms such as Hubspot. Raising awareness of eating disorders and the support that is available from Lancashire charity, S.E.E.D. Public relations and organisation of events, such as fundraisers and sportsman dinners. Building a new and updated website for the charity, encompassing all new material and valuable content. Encouraging people to reach out if they're struggling with sensitive but compelling copywriting.