Freelancer profile translated to English.

Description

👩🏻‍💻 Google Ads Expert with over 5 years of experience in online marketing

Hi, I'm Jenny. I gained experience in SEO, email, and content marketing, but consciously specialized in Google Ads. I'm excited about the fact that the results are clearly measurable and even small optimizations can have a big impact. This interplay of analysis and effect motivates me every day.

I support companies in increasing their visibility, acquiring new customers, and using budgets efficiently. My clients include both self-employed individuals and medium-sized companies.

My focus areas:

• Creation & optimization of Search, Shopping, Display & PMax campaigns

• Keyword research, target group & competitor analysis

• Performance analysis, A/B tests, and data-based optimization

• Setup of Google Shopping feeds & Merchant Center management

• Conversion tracking

• Landing page optimization

I love refining campaigns until they really perform. If you are looking for someone who brings out the best in your campaigns with passion and an eye for detail, I look forward to collaborating. 🙂

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

Selbstständig
Google Ads Freelancer
September 2024 - Today (1 year and 9 months)
Berlin, Germany
Strategy & implementation of performance-oriented Google Ads campaigns
Keyword research, competitor analysis, A/B testing & ongoing campaign optimization
Monitoring, analysis & reporting to increase visibility & conversions
Experience with Google Tag Manager, Google Analytics, Google Ads Editor
Google Ads Conversion Optimization Conversion Tracking Landing Page Optimization SEA
Jana Lohse
SEA Manager
February 2025 - Today (1 year and 4 months)
Berlin, Germany
Part-time position: 12h/week
Execution of detailed audits for new and existing clients (e-commerce, services, B2B)
Development of campaign structures & strategies for increasing revenue & acquiring new customers
Creation & optimization of all Google Ads campaign types (Search, PMax, Shopping, Display, YouTube, Retargeting)
Optimization of Google Shopping feeds & Merchant Center management
Execution of in-depth analyses and data-driven optimizations
Direct client communication & consulting
Google Ads Campaign Development Campaign Management Performance Optimization Reporting
CareAbout
Manager - Digital Marketing Specialist
December 2022 - April 2024 (1 year and 4 months)
Melbourne VIC, Australia
Development and implementation of automated email campaigns to increase engagement & customer loyalty
Setup & management of automated marketing funnels for lead generation
Creation of relevant content for newsletters, blogs & social media
Analysis of customer trends & A/B tests
Management of cross-functional projects to optimize the customer journey
Reporting & derivation of strategic recommendations for performance improvement
Close collaboration with sales, partnerships & product to reactivate customers