Jennifer Boursinhac

Launch of 2 new applications dedicated to the sales ceremony in over 400 stores and for 15,000 users worldwide. → 68% adoption in 2 years | 3 minutes saved per sale. → Over 70 flagship stores using the application to welcome customers

• - Management of the product roadmap and strategy for the customer journey (app dedicated to floor management).

• - Conducting user interviews to identify friction points in stores.

• - Definition of success indicators (adoption rate, usage frequency, completion rate) in collaboration with Data & Analytics teams.

• - Co-design of the adoption strategy: impact methodology, data monitoring, UX research, change management (training materials), pilot deployment plans.

End-to-end management of the roadmap for two applications for Energy Managers and clients:

• - Launch of a new regulatory self-declaration tool (Tertiary Decree – ADEME). → 1,000+ declarations in 3 months | 49% of 2022 revenue

• - Implementation of a new experience on the energy consumption monitoring SaaS platform (7,000+ clients/year).

• - Structuring Product practices with the design team: definition of OKRs, roadmap, user interviews, success criteria.

• - Co-management of the discovery phase, backlog prioritization, and delivery coordination with stakeholders, aligning functionalities with business needs (SAFE methodology).

• - UAT and backlog management.

Overhaul of telerama.fr in collaboration with editorial and marketing teams (SEO, advertising):

• - Backlog prioritization and delivery coordination with stakeholders (IT, developers, journalists, marketing) to align product functionalities with business and user objectives.

• - Optimization of the subscription funnel (A/B testing, conversion tracking).

• - Contribution to the CMS migration (from Drupal to Phalcon) for the editorial back-office.

• - Co-construction of product culture and support for several team reorganizations.

• - Promotion of agile culture and introduction of the SCRUM method to the Run team.