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Jennifer B.JB

Jennifer B.

Expert BtoBtoC Business Development

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jennifer

I advise theaters, artistic companies, producers, and cultural organizations on their marketing, development, communication, and partnership strategies.

With operational experience where I managed the marketing, communication, and commercialization strategies for major award-winning shows (Molières), supporting artistic teams and coordinating ticketing, media, creative suppliers, and partners.

I now work independently to:
  • Build and execute high-performing commercialization strategies (ticketing, pricing, online visibility, sales operations).
  • Develop media & non-media partnerships.
  • Design and orchestrate show communication: planning, social media, newsletters, content, press, events.
  • Support artists and directors in their media exposure and project positioning.
  • Create and engage communities around shows or artistic programs.
  • Structure the development of a stage project (launch, positioning, roadmap, sales teams).

As the founder of ONE M.S Production, I also understand the operational needs of a creation: artistic coordination, interactions with theaters, audience building, budget management, and production follow-up.

I work with a hands-on, results-oriented approach, based on a solid understanding of ticketing mechanics, cultural marketing, and audience expectations.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • ONE M.S PRODUCTION
    Founder & CEO
    CULTURE
    November 2025 - Today (7 months)
    Paris, France
    > Dance show production company in Paris > Consulting for performing arts production companies, theaters, and venues on commercialization, partnership, and communication strategy.
    Performing Arts Sales Strategy Communication Strategy Pricing Business Development
  • Les Others Studio
    Head of Development
    PRESS AND MEDIA
    April 2025 - December 2025 (8 months)
    Paris, France
    Les Others Studio is the creative agency of the Les Others group.
    We support premium brands in their communication strategies:

    - Branding (brand platform, visual identity)
    - 360° Campaign (digital content, event activations, commercials)
    - Content Production (editorials, videos, social media)

    We collaborate with outdoor brands like Nike, Columbia, luxury brands like LVMH, Hennessy, or Tag Heuer...

    Our ambition is to combine creativity, aesthetics, and impact.
    Communication Strategy Marketing and Communication Planning
  • Jean-Marc Dumontet Production
    Head of Commercialization and Partnerships & Communication-Marketing Referent
    ENTERTAINMENT AND LEISURE
    June 2022 - April 2025 (2 years and 10 months)
    Paris, France
    Communication and Marketing Referent:

    "Vidéo Club" - Sept 23-Jan 24 - Théâtre Antoine - Sébastien Thiéry - with Yvan Attal & Noémie Lvovsky - 2 nominations for the 2024 Molières: Best Comedy & Best Actress

    "Le Cercle des poètes disparus" - Jan-Dec 24 - Théâtre Antoine - Théâtre Libre - Tom Schulman - directed by Olivier Solivérès - with Stéphane Freiss - Winner of 2 Molières in 2024: Best Private Theater Direction & Male Revelation for Ethan Oliel

    "Je ne serais pas arrivée là, si…"- Apr-Sept 24 - Théâtre Antoine - Annick Cojean - directed by Anne Bouvier - with Anne Parillaud & Laura Laune / Élodie Frégé

    "Check up" - Sept-Dec 24 - Théâtre Antoine - Sébastien Thiéry - with Bernard Campan among others

    Communication:

    Definition of communication strategy with planning: newsletters, public displays, social media content, press relations...
    Management & coordination of content creation actions: shooting, teasers, trailers, interviews...
    Setup & budget monitoring
    Negotiation - contracting with external suppliers (directors, photographers, press officers, influencers, media)
    Writing, validation: newsletters, social media posts...

    Organization of key events: premieres, press/VIP/partner evenings

    Artist Relations:
    Key contact for the artistic team
    Media promotion support
    Communication strategy with the artist

    Commercialization:
    Definition, implementation of the commercialization strategy for each show
    Contact with all ticketing platforms: theater ticketing & online resellers: BilletRéduc, Ticketac, Fnac, TicketMaster, Théâtreonline
    With online resellers: strategy - ad sales negotiation - commercial operations

    Partnerships:
    Research & negotiation of media & non-media partnerships

    Management:
    Supervision of a team of 3 sales representatives (1 junior + 2 experienced) + 1 intern
    Definition of objectives & KPIs
    Sales coaching
    Recruitment
    Communication Strategy Business Development Sales Strategy Partner Relations Project Management

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Education

  • Master in Private and Public Law
    Université François Rabelais de Tours
    2016
    Master en droit privé & droit public
  • Bachelor's Degree, Law
    Université de Tours
    2014
    Licence, Droit

Skill set

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