Jennifer Balouka

Welcome to my profile!

As a business owner for ten years in the pet food industry, and now Marketing Director for a group specializing in Cosmetics, I am driven by strategy and brand development. Passionate about marketing from a young age, I am an expert in brand universe, branding, and packaging.

I would be delighted to share my skills with you and help you optimize your performance:

👉 Strategy & Development

- Internal Audit

- Market Research and Competitive Benchmarking

- Business Model Definition, Cost and Margin Optimization

- Development Axes, Growth Levers

- KPI Definition and Monitoring Tools

- Business Plan Creation

- Internal Organization

👉 Marketing Strategy & Digital Marketing

- Internal Audit, Marketing Mix 4Ps and Recommendations

- Branding: Brand Identity, Graphic Charter, Packaging

- Communication Plan and Social Media Campaigns

- Digital Acquisition, Retention, and Customer Loyalty Strategy

- Social Media Strategy and Influencer Marketing (Partnerships and Affiliations)

- SEO Strategy

- Content and Newsletter Writing

- Analytics Performance Monitoring

👉 Website and E-shop: SHOPIFY

- Creation or Redesign of your SHOPIFY Website

- UX Optimization

- Researching Apps to Improve Website Performance

- Website Updates

👉 Assistance with Business Creation

- Listing of Your Steps (Trademark Registration, EAN Creation, Company Formation, Bank Account, etc.) and Service Provider Recommendations

The strategic plans I develop will be delivered to you turnkey, personalized, and adapted to your needs. As essential daily tools, you can monitor them step by step over the months. Depending on requests, I can also manage these strategic plans in conjunction with your teams to optimize your internal costs.

Feel free to contact me to discuss:😊