Freelancer profile translated to English.

Description

Strategy meets storytelling: Visibility with substance and style

I help the self-employed, start-ups, and female brands to position themselves clearly and become visible, tangible, and unmistakable with content.

To achieve this, I combine marketing psychology, storytelling, and brand design into an effective mix of clarity, emotion, and recognition. Whether it's blog articles, website texts, social media content (Instagram, LinkedIn & Co.), campaigns, or editorial plans – I always think about content holistically, across channels, and with a fine sense for the target audience and tonality.

What you can expect from me:

– Strategic view of brand, target audience & positioning

– Creative concepts with structure & depth

– Editorial plans that save you time & energy

– Texts & content that touch emotionally and convert

– Design understanding for a strong, consistent brand presence

– Consultation & implementation at eye level – with heart, mind & experience

My goal: Your message should have an impact – and convert.

Do you want to reach people who fit you and your offer? Then let's make your brand shine together.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

meinestadt.de
Performance Marketing Manager
September 2019 - March 2025 (5 years and 6 months)
Planning, implementation, and optimization of online marketing campaigns (e.g., via Google Ads, Meta Ads, LinkedIn Ads etc.)
• Targeted budget allocation across different channels for maximum performance (ROI, ROAS)
• Tracking and analysis of campaign results with tools like Google Analytics, Meta Business Manager, etc.
• A/B testing of ads, target audiences, and landing pages
• Keyword research and optimization in the SEA area
• Copywriting & Design
• Reporting to stakeholders: clear presentation of KPIs and recommendations
• Scaling successful campaigns and quick reaction to poor performance
• Continuous market observation and trend analysis for strategy optimization
Startplatz
Online Editor
February 2017 - June 2017 (4 months)
• Creation of content for social media and blog articles for the website
• Planning and execution of workshops
Neuland
Marketing Manager
April 2018 - July 2019 (1 year and 3 months)
• Strategy & planning of all marketing (online & offline)
• Creation of content for website, social media, flyers etc.
• Newsletter marketing
• Social media marketing
• Coordination with external service providers
• Budget responsibility
• Analysis & Reporting