Freelancer profile translated to English.
Back to original languageAbout Jenna
🎯 Product Marketing Manager | Expert in Go-To-Market Strategy, Product Development, and Strategic Partnership Management
With over 5 years of experience in dynamic and international environments, I have developed expertise in product marketing and digital strategy, specializing in B2B platforms as well as Transactional and Consumer Goods Markets.
My background has allowed me to collaborate closely with product, tech, and sales teams, oversee high-impact launches, and maximize solution adoption by continuously adjusting strategies through key KPIs.
At Believe, I contributed to the development of solutions for artists and labels by designing GTM strategies, creating training tools for Salesforce, and managing new product launches.
At leboncoin, I mastered the dynamics of the transactional market by leading cross-functional projects and conducting strategic negotiations with key partners.
An entrepreneur at heart, I co-founded Seyme, a circular fashion brand, and launched a podcast that reached 1000 listens in 3 days. I also have solid expertise in digital marketing in luxury hospitality, where I managed international e-commerce strategies.
My approach: analysis, creativity, and collaboration to develop innovative and impactful solutions.
See you soon!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BelieveProduct Marketing Manager - PlatformsMarch 2024 - October 2024 (7 months)Paris, FranceAs part of the Product 'Platform' team, I support the development of solutions for artists, labels, and internal teams (Sales, Support, Promotion).- Product Development: Collaboration with PMs for the design and launch of solutions on Salesforce & Backstage platforms, covering the entire product lifecycle.- GTM Strategy: Development and implementation of GTM strategies including discovery, positioning, target personas, and creation of key messages.- Sales Enablement: Design of training programs and tools for Salesforce.- Product Launches: Supervision of launches, coordination with GTM teams, and preparation of all communication materials.- Optimization: Performance monitoring through key KPIs and adjustment of strategies to maximize product adoption.
- LeBonCoinMarketing Project Manager / Product Marketing Manager - Transactional (C2C)March 2021 - March 2024 (3 years)Paris, FranceWithin the Product and Bizdev department dedicated to Transactional Consumer Goods markets, responsible for defining leboncoin's positioning in these markets and driving the operational development strategy:- Manage the Fashion, Home, Leisure, Multimedia, Pets, and Professional Equipment markets.- Define the positioning and Go-To-Market strategy for each new feature launch (value proposition, persona definition, pricing strategy, commercial objectives, ...).- Define the commercial animation strategy: Type of offers, Offer Marketing, Revenue Projections.- Coordinate Communication, CRM, Legal, Customer Service, Finance, Data, and Product teams in the implementation and monitoring of this strategy.- Manage tenders and oversee daily partnerships (payment and carriers).- Business analysis and reporting.
- LeBonCoinProduct Marketing Manager - TransactionalJanuary 2021 - February 2024 (3 years and 1 month)Paris, FranceTransactional Markets / Consumer Goods• Research and Discovery (interviews, transactional market research and analysis): payment methods, promotional offers (discount, A/B testing, subscription delivery, couponing), guarantees, delivery services.• Definition and implementation of Go-To-Market strategies (positioning, messaging, launch, post-launch).• Definition of promotional animation strategy: Type of offers, Offer Marketing, Revenue Projections.• Management of cross-functional projects including Product, Tech, Legal, CRM, Communication, Customer Service.• Creation of briefs for content development.• Implementation, analysis, A/B testing, and monitoring of metrics and KPIs (weekly, monthly, annual).• Coach and support all teams on strategy and communication around products.• Evangelize users and internal teams on the Consumer Goods Market.• Prospect, lead tenders, and manage strategic transactional commercial partners for payments, delivery, and insurance, and oversee annual contract negotiations (Mondial Relay, La Poste, Adyen, etc.).
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Education
- Master of ScienceSKEMA Business School2018Master of Science (Msc) International Business, North Carolina, USA
- Master of ScienceNorth Carolina State University2018Master of Science - MS, International Business