About Jenie
A seasoned copywriter and content strategist with over 15 years' experience in Manila, Singapore, Tokyo, and Paris, I have worked on creative campaigns and assets for global brands such as IKEA, Citroën, and Samsung, as well as healthcare brands. As a well-travelled creative, I'm passionate about bold ideas and creating content that inspires action and brand loyalty.
Based near Paris, I'm open to new opportunities where I can thrive, create great work, and help more brands grow. Check out my portfolio at jeniegabriel.wixsite.com/portfolio and let's start our journey together.
English
Native or bilingual
Filipino
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 10km)
Experience
- Havas Life ParisSenior Creative Copywriter (Global)November 2022 - December 2024 (2 years and 1 month)Paris, France- Responsible for creative copywriting (English), ideation, and development of various marketing assets, corporate branding, and global creative campaigns for healthcare and pharma brandsClients: Sandoz (Biosimilars), Teoxane, Servier, BD, Echosens, UCB, Takeda, Sanofi, ESCMID
- designory/ eg+ WorldwideSenior CopywriterSOCIAL NETWORKSAugust 2021 - July 2022 (11 months)Singapore- Responsible for conceptualising social campaigns and writing effective and engaging copy for owned content, paid ads, videos, EDMs, banners, etc.- Formulated the social media strategy for campaigns, plans and develops content with the creative team and community managers- Mentored and reviewed the creative work of junior writers Clients: Samsung (Mobile and TV), F&N Foods (100Plus), Kinder Joy, AIA Insurance, Hilton, Honda
- Pico Art International Pte LtdSenior Manager, Social and Digital ContentOctober 2019 - July 2021 (1 year and 9 months)Singapore- Responsible for overseeing the quality of creative deliverables and defining the social content strategy for brand campaigns and events- Developed and wrote content that engaged and resonated with the client's audiences, drive engagement and build communities- Managed the social calendar for multiple projects, and ensured publishing of content across networks- Analysed results to optimise content and made the necessary adjustments to the content strategy to maximise results- Coordinated with freelancers and third-party agencies to produce relevant content aligned with business objectives- Collaborated with internal teams to ensure communication messages were aligned across different digital media and content Projects and brands handled: TechLawFest 2020 (Virtual Conference), Danone (Evian and Volvic mineral water), Hydeout: The Prelude, Freshening (Zappy and HospiCare), Star Wars Identities Exhibition 2021
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Education
- Master of Science in MarketingUniversity College Dublin2012With Honours
- Bachelor's degree, Communication Arts, Major in Advertising and PRAteneo de Manila University2004Bachelor's degree, Communication Arts, Major in Advertising and PR