Description

Jenell Brown

Entrepreneur | Creative Professional | Community Contributor

I am an experienced entrepreneur and creative professional based in Esperance, Western Australia, with a diverse background across retail, automotive, business management, education support, and community engagement. Having successfully owned and operated multiple businesses, including James St Boutique, Sheldon Paint and Panel, and Novus Windscreens, I have developed strong skills in leadership, operations, customer service, marketing, administration, strategic planning, and problem-solving.

I am passionate about creativity and enjoy combining artistic vision with practical business knowledge. My interests include writing, photography, branding, fashion, visual arts, and creative project development. I thrive in environments that value innovation, organisation, adaptability, and attention to detail, and I am always willing to learn new skills and take on new challenges.

Throughout my career, I have built a reputation for being professional, reliable, highly organised, and solutions-focused. I communicate effectively, work well under pressure, manage competing priorities with confidence, and genuinely enjoy building strong relationships with people from all backgrounds.

I have also been actively involved in community projects, volunteering my artistic, creative, and photographic skills to support local events, initiatives, and promotional activities. I take pride in contributing to projects that create meaningful experiences and positive outcomes for others.

My strengths include entrepreneurship, business operations, branding and creative direction, photography and visual content creation, marketing and social media, project coordination, administration, customer engagement, and creative problem-solving. I bring both creativity and practicality to everything I do and am passionate about delivering work that is impactful, professional, and memorable.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

JAMES ST BOUTIQUE
Retail Store Owner – Women's Fashion Boutique
RETAIL (SMALL BUSINESS)
January 2020 - Today (6 years and 7 months)
Esperance, Australia
Managed all aspects of a women’s retail boutique, including merchandising, buying, customer service, operations, marketing, and team leadership to drive business growth and maintain a strong brand presence. Curated seasonal collections aligned with fashion trends, customer demand, and brand identity to maximise sales, profitability, and visual appeal.

Delivered exceptional customer service through personalised styling advice, outfit coordination, and tailored product recommendations, building strong customer relationships and encouraging repeat business. Maintained a welcoming and professional retail environment focused on customer satisfaction and premium shopping experiences.

Oversaw daily retail operations including budgeting, banking, cash flow, stock control, inventory management, supplier negotiations, pricing strategies, and sales reporting. Ensured compliance with retail procedures, workplace health and safety standards, and operational policies while maintaining an organised and visually appealing store environment.

Led visual merchandising initiatives including window displays, product placement, floor layouts, and promotional campaigns to increase product visibility, customer engagement, and sales performance. Maintained high presentation standards and attention to detail to reflect a premium boutique aesthetic.

Developed and implemented marketing strategies across social media, digital platforms, email marketing, and print advertising to increase brand awareness and customer engagement. Managed promotional campaigns, content creation, customer communications, and consistent brand presentation across all channels.

Recruited, trained, mentored, and supervised staff, fostering a collaborative, customer-focused team culture. Managed staff rosters, onboarding, performance, and ongoing development to maintain strong operational standards and team performance.
Merchandising Shopify Social media Graphic Design Illustration
ESPERANCE SENIOR HIGH SCHOOL
EDUCATION ASSISTANT SPECIAL NEEDS
EDUCATION AND E-LEARNING
January 2015 - January 2021 (6 years)
Esperance, Australia
Assisted teachers in the delivery and implementation of specialised education and therapy programs for students with special needs, including Occupational Therapy (OT), Speech Therapy, and Physiotherapy programs. Supported the delivery of planned educational activities and classroom learning using computer systems and digital technologies.

Provided individualised support to students by assisting with personalised learning plans, behavioural support strategies, and program documentation. Worked closely with teachers and allied health professionals to help students achieve educational, developmental, and therapy goals.

Monitored student progress and provided feedback regarding participation, development, and outcomes to teachers, therapists, and parents/caregivers. Contributed to the evaluation and reporting process by documenting progress against set goals and identifying areas requiring additional support.

Assisted teachers in understanding and communicating the individual needs, behaviours, and learning requirements of students with special needs to ensure a supportive and inclusive learning environment. Also managed the preparation, collection, and organisation of educational resources, therapy materials, and administrative documentation relating to student support programs.
Adobe Creative Suite Illustration Communication administrative support Blog
SHELDON PAINT & PANEL
BUSINESS OWNER/OFFICE MANAGER
AUTOMOBILE
January 2006 - January 2013 (7 years)
Esperance, WA, Australia
Managed the day-to-day operations of an automotive repair and accident claims business, overseeing customer service, insurance liaison, staff management, financial administration, and business performance. Maintained ongoing communication with major insurance companies and assisted customers throughout the motor vehicle accident claims process. Prepared detailed repair quotations for insurers and private clients using PPG Estimate Manager.

Led and supervised staff recruitment, training, development, performance management, and compliance with employment legislation and company HR policies. Managed sales performance, customer service standards, advertising initiatives, merchandising, and operational planning to maximise profitability, customer satisfaction, and business growth.

Oversaw financial operations including budgeting, cost control, cash handling, payroll processing, BAS and PAYG preparation, and reporting using MYOB accounting software. Monitored overheads, evaluated financial performance, and contributed to strategic planning and business decision-making.

Maintained relationships with suppliers, contractors, external agencies, and regulatory authorities including local councils, emergency services, and workplace health and safety inspectors. Managed stock control, supplier accreditation, service level standards, and essential IT and office systems.

Ensured compliance with workplace health and safety regulations and MTA standards, while implementing procedures to maintain a safe, secure, and efficient work environment. Continuously monitored competitor activity, pricing strategies, and industry developments to support ongoing business improvement and operational effectiveness.
Communication administrative support customer service Stock management payroll administrator