Freelancer profile translated to English.
Back to original languageAbout Jen
**Strategy, Editorial, Copy**: I conceptualize and implement communication strategies for brands. My roots are in B2C social media marketing (Editorial Planning, Copywriting, Campaign Conception to leading teams of copywriters, art directors, social media managers). Today, I also work extensively in B2B, primarily as a bridge between Japan and the DACH market.
**Side note**: I live in Tokyo, but I'm in Germany at least three times a year and visit clients on-site, mostly in Munich, because HEIMAT 💙🤍.
What always interests me:Target group behavior, (sub)cultural dynamics, and the question of why a message resonates with one target group and falls flat with another. I'm always trying to get inside people's heads. Currently, I'm focused on digital communication and internet culture in China, including why the social media trend "Chinamaxxing" is currently striking such a chord with Gen Z in the West.
How I work depends on the need:whether it's individual projects, pitches, ad-hoc sparring, retainers, time-limited package solutions for communication and channel strategies, or hands-on content. Just reach out, and we'll find the right scope together.
German
Native or bilingual
English
Fluent
Japanese
Fluent
Chinese
Basic
Italian
Basic
Remote only
Primarily works remotely
Experience
- KEKST CNCAffiliated Senior Consultant (Freelance)March 2022 - Today (4 years and 5 months)Tokyo, Japan(promoted to Senior Consultant in 2024)–Digital Strategy Lead:Driving integration of digital capabilities into corporate communications advisory; designing research workflows using media, financial, and market intelligence tools.–Insight-Based Strategy:Developing tailored narratives for IR and corporate positioning, grounded in market, audience and media coverage analysis, and stakeholder behavior.–Internal GenAI Advisor & Trainer:In-house GenAI and research champion; supporting consultants in digital comms, research workflows, social listening, and insights-driven upskilling.
- TAMLOAffiliated Strategist (Freelance)DIGITAL AND ITFebruary 2024 - Today (2 years and 6 months)Tokyo, Japan– **Cross-cultural digital strategy and content planning**, often for global B2B clients entering or expanding in Japan; focus on SaaS companies from Europe.– **Market-entry guidance**, narrative **localization**, customer journey mapping, channel and editorial strategy, content creation.– Client workshops on digital communications and localization.– In-house AI consultant for research & content creation workflows and project efficiency.
- FreelanceStrategic Communications ConsultantAugust 2022 - Today (4 years)Tokyo, JapanPast projects since going freelance include:– Qortex (B2B SaaS): GTM support, audience and market insights, competitor narrative analysis, messaging strategy, and marketing tactics.– MASH Agency (B2C): Digital and social media strategy, content planning, and localization of global entertainment and consumer brands. Supported expansion of MASH's Japan-based freelancer network and local partnerships.– Eucalyptus (B2C): Market repositioning for Juniper Japan, incl. audience research, competitor analysis, brand localization, creative strategy, and local marketing tactics. Supported the brand revamp and buildout of a local creative team.
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Education
- Magister ArtiumLudwig-Maximilians-Universität2014Japanologie, Soziologie, Politikwissenschaft
- Bachelor of ArtsLudwig-Maximilians-Universität München2012Politikwissenschaft, Soziologie