Freelancer profile translated to English.

Description

I am an E-commerce & Growth Specialist, and I support brands in their digital development through an approach based on performance, analysis, and creativity.

I help companies structure and optimize their online presence, increase their sales, and improve the profitability of their campaigns. My work combines e-commerce strategy, acquisition, content creation, and user experience optimization.

What I offer:

• Development of growth-oriented e-commerce strategies

• Management and optimization of Meta Ads campaigns focused on ROAS

• Conversion funnel analysis and conversion rate optimization

• Creation of advertising content adapted for acquisition (photos, videos, UGC)

• Development or improvement of online stores

• Optimization of customer experience, average order value, and retention rate

• Building consistent and high-performing visual identities

My Vision

Every brand has unique potential. My goal is to identify the most relevant levers to generate concrete, sustainable, and measurable growth. My approach is based on data analysis, understanding consumer behavior, and performance-oriented creativity.

Working Method

I work exclusively remotely, with high responsiveness, methodical follow-up, and a real commitment to results. I can be involved in one-off projects or long-term support, depending on the brand's needs.

Languages

Arabic
Native or bilingual
French
Conversational
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

(Marché USA)
E-commerce Manager & Founder
February 2020 - July 2020 (5 months)
Manage advertising campaigns on Facebook, Instagram, and TikTok, effectively targeting the US market. Design impactful advertising visuals and copy to enhance engagement and conversions. Optimize the user experience on the Shopify store to improve conversion rates. Monitor performance and adjust campaigns to maximize profitability.
Creative Strategy Canva Design Meta Ads
Diverses boutiques e-commerce (Multi-niches)
Freelance Media Buyer
June 2021 - September 2023 (2 years and 3 months)
Manage advertising campaigns for various online stores in different niches (beauty, fitness, home, etc.). Develop acquisition strategies tailored to each target audience and product type. Create advertising visuals, videos, and copy in collaboration with creative teams. Optimize sales funnels and analyze performance to adjust campaigns in real-time.
Boutique d'articles décoratifs (Artunic)
Co-founder & E-commerce Manager
January 2025 - November 2025 (11 months)
Manage all store operations: product sourcing, inventory management, order tracking. Design and implement the digital marketing strategy (social media, advertising, influencer marketing). Develop the brand image and ensure visual consistency across all channels. Track key performance indicators to optimize sales and improve customer experience.

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Bachelor's degree in Management Sciences
Higher Institute of Management of Tunis (ISG)
2020
Licence en Sciences de Gestion
Baccalaureate in
2018
Baccalauréat en