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Jen AriasJA

Jen Arias

No-Code & Automation Expert

€300/day
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jen

I specialize in implementing and optimizing automation systems for businesses and digital ventures.

GoHighLevel is one of my primary work tools, especially when it's necessary to centralize operations, automate business processes, and reduce manual tasks. At the same time, I have extensive experience integrating and coordinating multiple platforms, using automation tools like Zapier and Make, and CRMs like Pipedrive or HubSpot, choosing the most suitable solution for each business model.

My work is not limited to configuring tools. I analyze how the business operates, identify bottlenecks, and design clear and stable automated workflows, combining CRM, automation, and integrations, to improve daily operations and avoid common errors in poorly structured systems.

What I usually do

– Implementation and optimization of GoHighLevel (CRM, pipelines, automations, calendars, and communication)
– Reorganization and cleanup of existing CRMs (Pipedrive, HubSpot, among others)
– Automation of business and operational processes with Zapier and Make
– Integration between tools (payments, bookings, training, communication, etc.)
– Booking and automatic assignment systems
– Tracking and measurement with GA4 / GTM
– Simple dashboards for real business visibility

I have worked in environments with high operational volume, where these systems have allowed for reduced manual work, improved internal control, and made daily operations more predictable, stable, and easier to manage.
  • Spanish

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Crea tu huella 2022 SL
    Technical Lead & Automation Expert
    DIGITAL AND IT
    July 2022 - November 2025 (3 years and 4 months)
    Barcelona, Spain
    Architecture and technical leadership of the company's complete automation ecosystem. Responsible for designing multi-event systems, critical integrations, and cross-departmental automations to connect lead generation, sales, events, and support.

    Achievements and responsibilities:

    • Multi-event system architecture: real-time tickets, invitations, and confirmations
    • Complete automation of lead generation, sales, and delivery processes
    • Advanced sales assignment and follow-up workflows
    • Robust integrations between Hotmart, Stripe, Zoom, Google Sheets, Airtable, and ActiveCampaign
    • Implementation and validation of professional tracking (GTM + GA4)
    • Leadership of the technical team and continuous system optimization
    I created a coherent, stable, and scalable ecosystem that reduced operational load and allowed for handling massive events without errors.
    Airtable Zapier Process Automation Tracking (GTM / GA4) Active Campaign
  • Instituto de Tráfico Online
    Automation Lead
    E-COMMERCE
    July 2021 - September 2022 (1 year and 2 months)
    Barcelona, Spain
    Design, automation, and maintenance of technical workflows for launches and sales. CRM management, integrations, and internal automations in a high-volume environment.

    Key responsibilities:

    • Complete workflows from lead generation → booking → payment → product access
    • Advanced segmentation and email automation in ActiveCampaign
    • Automation of payments, bookings, and instant confirmations
    • Integrations between ActiveCampaign, Zapier/Make, and payment platforms
    • Optimization of internal processes to reduce operational load
    I generated stable systems and automations that ran continuously during traffic peaks.
    Active Campaign Zapier Make Marketing Automation Process Automation
  • Automatizando Ideas
    Tech & Automation Expert — Freelancer
    E-COMMERCE
    July 2018 - Today (7 years and 11 months)
    Barcelona, Spain
    As a freelancer, I collaborate with info-product creators, businesses, and agencies that need to **automate their processes**, improve their CRM, optimize integrations between tools, and build no-code systems that scale frictionlessly.

    I have worked onadvanced automationprojects, technical architecture, and system optimization for professionals such as Txell Costa, Pat Carrasco, Instituto de Tráfico Online, Sergio Cánovas, and various online schools.

    Typical Projects:
    • Design and optimization of complete technological ecosystems
    • Automation of lead generation, sales, bookings, and post-sales
    • Integrations between Hotmart, Stripe, Zoom, Airtable, Supabase, Google Sheets
    • Restructuring and optimization of CRMs (GoHighLevel, ActiveCampaign, Pipedrive, Airtable)
    • Creation of no-code systems for internal operations, events, and teams
    • Automation of payments, billing, and confirmations
    • Automated email marketing and advanced segmentation
    • Configuration of intelligent booking systems
    • External technical support for launches and high-volume projects

    My approach is based on stability, efficiency, and scalability, prioritizing automations that work independently and clear systems that facilitate business operations.
    Process Automation Airtable Zapier GoHighLevel Active Campaign

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Education

  • Specialization in Digital Mechanics (Digital Automations)
    Escuela Digital de Alba Delgado
    2020
    Especialización en mecánica digital (automatizaciones digitales)
  • Google Analytics Specialization Course
    Google Creative Campus
    2018
    Curso de especialización Google Analytics

Skill set

Categories

  • Other