You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Freelancer profile translated to English.
Back to original language

About Jeison Ferney

I am a specialist in the design, structuring, and execution of E2E financial products, with over 10 years of experience in corporate banking, leasing, and operational optimization. I have led the development of credit, factoring, confirming, and rediscount line products, integrating strategy, pricing, risk, accounting, operations, and commercial deployment into complete, market-ready solutions.

My approach combines strategic vision + technical precision: profitability models, pricing for Bancoldex/Findeter, collateral structuring, asset insurability, SARLAFT/SARO/SARAS, and comprehensive risk management. This allows me to create robust, scalable products aligned with business profitability.

I also have a strong focus on operational optimization and digitalization, implementing improvements, automations, and tools like blockchain to strengthen critical processes and enhance customer experience.

Commercially, I have designed campaigns and strategies for SME, business, and corporate segments, integrating credit, cash management, and insurance solutions to drive growth, deepening, and retention.

I work with rigor, clarity, and a focus on results. My value lies in transforming complex needs into functional, efficient, and profitable products.
  • Spanish

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Banco Davivienda S.A.
    Asset Products Professional - Corporate Banking
    BANKING AND INSURANCE
    March 2023 - July 2025 (2 years and 4 months)
    Bogotá, Colombia
    Main responsibilities:
    • Ensure the profitability of rediscount credit lines (Bancoldex and Findeter) through the management of the profitability model.
    • Design and development of E2E focused products for corporate banking (SME, Business, and Corporate).
    • Creation and structuring of campaigns focused on the SME segment, with a comprehensive product offering (Cash + Assets + Insurance).
    • Generate maintenance, expectation, and deepening campaigns for new and existing credit products, using media such as mailing, text messages, radio spots, press, etc.
    • Generate strategies to boost green credit lines, enabling the bank to meet green credit placement targets and maintain its Dow Jones certification.
    • Calculate pricing for the utilization of second-tier bank rediscount lines.
    • Creation of new products and strategies for companies in the commerce sector, employing functionalities such as Multiabono (advance payment of installments), pledge of receivables, and delivery of credit products based on commercial transactionality, to address their financing needs.
    • Strengthen the bank guarantee issuance process through the Blockchain tool, ensuring its correct functionality and the best customer experience.
    • Design, structuring, and implementation of the factoring product, defining the following: Strategy; Product pricing and commercial strategies, conditions (commission, risk, operational platform, accounting, committee approval), operations (disbursement, process, and registration), accounting (affected accounts, reconciliation, and accounting balance), commercial deployment, and public launch through a campaign.
    • Administration of the confirming product, product maintenance, which includes reviewing commissions while safeguarding the product's target profitability.
    E2E Financial Product Architect Commercial strategic capability: campaigns, alliances, and growth Operational optimization and digitalization of processes (including blockchain). Comprehensive risk management and collateral structuring. Comprehensive risk and collateral management
  • Banco Davivienda S.A.
    Senior Leasing Operations Analyst
    BANKING AND INSURANCE
    April 2014 - March 2023 (8 years and 11 months)
    Bogotá, Colombia
    As an operations analyst, I successfully carried out the following responsibilities:
    • Analysis and structuring of leasing operations. Management of ownership of the leased assets (Machinery, vehicles, solar energy projects, and specialized assets).
    • Asset insurability and backing.
    • Establishment of collateral (FNG, Pledges, Receivables, Mortgages).
    • Authorization of asset delivery and transfer.
    • Manage payments to suppliers and brokers involved in the operation.
    • Manage rediscounts with second-tier banks (Finagro and Bancoldex).
    • Generate and implement improvements in area processes.
    • Manage the structuring and viability of projects generated in the area.
    • Monitor their development and scope.
    • Execute the necessary tests to certify the functionality of process improvements.
    • Record the progress of each project in the tracking matrix.
    • Foster synergy between areas supporting operations (commercial, collateral, payments, systems).
    • Review and approve disbursements ranging from $40,000,000 to $5,000,000,000.
    • Generate Go (Google) assets that optimize processes.
    • Support leaders in creating new strategies for a better customer experience.
    • Drive activities defined to meet the bank's NPS indicator goal.
    • Control risks associated with operations: SARLAFT, SARO, SARAS.
    • Support commercial areas in meeting goals.
    • Monitor operational KPIs that ensure the correct execution of the role.
    Technical expertise in corporate banking and profitability models E2E Financial Product Architect Operational optimization and digitalization of processes (including blockchain). Operational optimization and process improvement with a digital focus Operations

Recommendations

Be the first to recommend Jeison Ferney

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Specialization
    Universidad Sergio Arboleda
    2019
    Especialización
  • Business Administration
    Unipanamericana Fundación Universitaria Panamericana
    2015
    Administración de empresas

Skill set

Categories