Jehna Tikoudane

Strategic Mentor – Offer Structuring | Go-to-Market | 360 Strategy

I hold degrees from INSEEC and EM Lyon (Master's in Entrepreneurship & Innovation Management).

I founded and developed the natural skincare brand Yunâni, built from scratch: laboratory formulation, brand identity creation, offer structuring, business model, digital strategy, e-commerce management, branding, storytelling, art direction, and on-site event organization.

The brand was distributed online, in pop-up stores, in partnership with Nature & Découvertes, and was exhibited at the Maison & Objet trade show.

Over €100,000 in public funding (BPI, Region, RDI, French Tech) was secured through a funding strategy that I designed and managed alone, from the seed stage.

Today, I support companies and entrepreneurs in creation or development on their economic model, offer structuring, commercial strategy, positioning, communication, digital marketing, and funding challenges.

In one year, I have supported over 60 project leaders, with an approach that combines rigor, clarity, methodology, and benevolence. My goal: to develop solid, desirable, and profitable offers, in service of an aligned project.

The examples mentioned are from my own experience, but I am of course capable of intervening on other types of projects, profiles, and sectors. My support is entirely personalized, according to your needs, your progress, and your ambitions.

Keywords: offer structuring, business model, commercial strategy, go-to-market, branding, SEO, Shopify, storytelling, business creation, digital strategy, CRM, strategic support, funding, marketing.

Jehna Tikoudane