Jeffrey Li

AI Transformation Strategy for a Top-Tier Chinese Dairy Company

• Partnered with ByteDance to assess digital maturity and pain points across business units.

• Built an AI business blueprint covering key use cases, workflows, and implementation priorities.

• Led AI Agent demos for functional scenario validation.

Digital Marketing for an Apparel Fashion Brand in China

• Conducted domestic and international trend/category analysis.

• Built Xiaohongshu channels for brand exposure and product promotion.

• Supported influencer collaboration and monitored public opinion, competitors, and content trends.

AI Agent Supply Chain Solution for a Saudi Company

• Analyzed the global supply chain solutions market, SME pain points, and growth opportunities.

• Developed and tested an AI Agent supply chain product using DIFY/Codex.

Market Entry Strategy for a Canadian Digital Marketing Company in China

• Conducted China market analysis and customer profiling.

• Built a customer capability model and prioritized strategic initiatives.

• Identified potential clients and designed outreach strategies.

Localization of an European Travel Booking Platform

• Developed China localization strategies based on local travel consumption habits.

• Conducted benchmarking against local and international travel platforms.

• Used Baidu Analytics to analyze traffic sources, demographics, and user behavior.

China Social Media & Consumer Insight Analysis for a U.S. Restaurant Chain

• Conducted competitor analysis of local and international restaurant brands.

• Performed social listening and sentiment analysis to identify market opportunities.

• Built an AI Agent workflow to analyze social media content and identify trends.

Apparel Strategic Sourcing for a U.S. Fashion SCM Company

• Sourced suppliers and managed vendor relationships for international apparel brands including Nasty Gal, Saks, and Nordstrom.

Contributed to Kantar Consulting’s Cultural Streetscapes column.

• Identified category opportunities to guide new product launches: analyzed consumption data, monitored

product selling cycles and predicted consumption trends as well as opportunity products; looked into user

consumption preferences by analyzing users' search and consumption behavior

• Formulated new customer strategies: analyzed new customer penetration, transformation and repurchase retention; studied external NPS Research Report; selected and benchmarked top selling products resulting in a 20% increase in new customer penetration

• Formulated brand strategies: researched user brand preferences in different regions to provide evidence in brand marketing activities; evaluated the transaction scale, penetration, transformation and other brand dimensions on TCC; screened top selling brands as well as potential brands to formulate different operation strategies

• Improved pricing strategies: examined current pricing strategies through internal interviews and data

analysis; monitored pricing policies of competitors to make timely adjustments

• Designed business indicators and created dashboards: established a data-based operation system; visualized data indicators and insights exhibited on the dashboards

Value Chain Optimization, Paper Industry

• Assessed supply chain performance through interviews, user research, business strategy review, organizational analysis, and Accenture assessment tools.

• Built supply chain KPIs and performance review mechanisms.

• Developed customer personas based on profitability, growth, risk, and behavioral attributes; applied Python and K-means clustering for customer segmentation and behavior analysis.

• Conducted price waterfall and price sensitivity analysis using historical volume data, and developed differentiated pricing strategies by region/category to improve gross margin.

Aftermarket Pricing Benchmark Analysis, Automotive Industry

• Collected aftersales service parts pricing benchmark data across multiple channels.

• Analyzed competitor maintenance cost structures and aftersales service policies.

• Developed recommendations for aftersales pricing, maintenance policy, and customer service improvement.

Supply Chain Planning Optimization and Implementation, Consumer Electronics

• Conducted as-is supply chain planning analysis through interviews, user research, strategy review, organizational analysis, and process assessment.

• Identified pain points and requirements for supply planning and material requirement planning.

• Mapped requirements against JDA system functions and existing ERP/SRM systems.

• Reshaped end-to-end planning processes and developed business blueprints with the JDA solution architect.

Service Parts Planning Optimization, Automotive Industry

• Assessed demand forecast accuracy and fulfillment rate through interviews and data analysis.

• Optimized ABC classification and planning parameters by scenario.

• Developed safety stock calculation logic and Excel-based planning tools.

• Established master data maintenance process and governance mechanism.

• Delivered planning methodology and tool training.