Freelancer profile translated to English.
Back to original languageAbout Jefferson
Paid Media Consultant –Expert Google Ads, Meta Ads & TikTok Ads| Digital acquisition focused onperformance & growth.
Freelance in digital marketing for over 6 years, I specialize in managing high-stakes paid advertising campaigns. I work on the main channels:Google Ads(Search, Shopping, YouTube, Performance Max),Meta Ads(Facebook & Instagram), **TikTok Ads**, as well as **Bing Ads**, Pinterest, and LinkedIn Ads.
I have worked for major internationale-commercebrands (B2C) with budgets up to 30 million euros per year, on ambitious growth strategies.
I also support startups, service providers, and B2B players on **lead generation**, performance marketing, and multi-channel acquisition structuring.
My approach is based on a full-funnel, ROI-oriented vision, combining account structuring, media strategy, business KPI tracking (ROAS, CAC, LTV), and creative testing. I also manage advanced tracking setup (GA4, GTM, Pixels, CAPI) and budget allocation.
🎯 My key expertise
•Google Ads / Bing Ads / YouTube Ads
• Meta Ads(Facebook, Instagram, CAPI)
•TikTok Ads & TikTok Shop
• DTCe-commerce strategy&B2B lead generation
• Structuring & scaling advertising accounts
• Creative testing, audits, acquisition funnels
• Conversion tracking & performance analysis
Need aPaid Media | Paid Search expertto activate, structure, or optimize your campaigns?
I am available to discuss and help you achieve your growth objectives.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- PRIMELISConsultant Paid Search & Paid Media ExpertE-COMMERCESeptember 2024 - Today (1 year and 11 months)Paris, FranceTranslate business objectives into Paid Media strategy across a European scope, on various acquisition channels (SEA & SMA).Design, manage, and optimize multi-channel advertising campaigns (Google, Bing, Meta, Linkedin, Snapchat & Tiktok).International client in the cosmetics with high international development stakes.+ 30 million annual budget managed.Strategic support and weekly client management (media & 360° recommendations, MBR, QBR reporting).Advertising account audit and development of a strategic response.Support and Consulting on your Global Business challenges.
- JuntoExperienced Paid Search & Paid Media ConsultantE-COMMERCESeptember 2023 - August 2024 (1 year)Paris, FranceTranslate business objectives into Paid Media strategy across a European scope, on various acquisition channels (SEA & SMA).Design, manage, and optimize multi-channel advertising campaigns (Google, Bing, Meta, Linkedin, Snapchat & Tiktok).Client portfolio focused on B2B Lead (Livestorm, Orisha Healthcare, Visibrain, Sol’s Invest, Neoblu) & B2C E-com (Pennylane, Laura Vita, Wolbrook, BAM Ticket, Mango 3D, Kyvoitou, Lentilles moins chères).Strategic support and weekly client management (media & 360° recommendations, MBR, QBR reporting).Advertising account audit and development of a strategic response for tenders.
- AD S UP CONSULTINGPaid Search & Paid Media ConsultantE-COMMERCESeptember 2022 - August 2023 (1 year)Paris, FranceConstruction, management, and optimization of Google Ads & Bing Ads campaigns.•Weekly, monthly reportingAnalyze the performance of acquisition campaigns and propose optimization recommendations based on client objectives.Client portfolio management: budget allocation, results analysis, quick decision-making, and advertising spend optimization.
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