Jefferson Alexandre

Hello,

Passionate about digital and data-driven advertising, I am a freelance programmatic consultant after six years of experience in media agencies. I assist advertisers and organizations in the design, implementation, and optimization of their programmatic campaigns, with an approach focused on performance and understanding business challenges.

Before each collaboration, we take the time to analyze your needs and objectives to define a suitable strategy. Transparency, clarity of communication, and quality of work are essential in my approach. Your satisfaction is my best showcase: I am committed to being available, attentive, and ensuring rigorous follow-up throughout the mission.

I have worked on the main DSPs on the market, including DV360, The Trade Desk, Amazon Ads, Quantcast, Teads, and Hawk. I have supported international brands (Nike, Heineken, Transavia, eBay) as well as non-profit organizations (UNICEF, Institut Pasteur, 30 Millions d’Amis, UNHCR). This diversity allows me to adapt my strategies to various challenges, whether they are focused on performance, acquisition, or brand awareness.

My services in summary:

EXPERT PROGRAMMATIC MEDIA TRADING

► Implementation of display, video, native, retargeting, and acquisition campaigns

► DSP account audits and operational recommendations

► Development of media strategies aligned with your objectives (ROAS, CPA, CPC, Branding)

► Selection and optimization of audiences (1st party data, lookalike, contextual, intent-based)

► Daily monitoring, KPI-based optimizations, and clear reporting (Looker Studio)

► Performance analyses and actionable strategic recommendations

Thanks to my background in digital project management, I adopt a multi-channel vision that enhances the coherence and effectiveness of programmatic solutions.

Do not hesitate to contact me, I would be delighted to discuss your needs.

Looking forward to connecting.