Freelancer profile translated to English.
Back to original languageAbout Jean-Yves
Marketing right-hand for executives, from audit to operational implementation, serving their communication and business development projects.
2025 Achievements:
- Marketing Plan:Market research, persona definition, communication tools optimization, long-term support for action implementation, team training, optimizations and adjustments (Volta Polska, EcoFlex'IT Development, Commedition)
- SEO:10% increase in indexed pages on Google in 3 months (Public.gr) - Average progression of 3 positions on the first Google page (Lescommuns.fr) - Tripling of indexed catalog pages on Google thanks to AI (boxs.fr)
- Marketing Automation:Global strategy, scenarios, technical implementation, content writing (Grand Angle Santé, Les Belles Envies, Les Belles Envies Guadeloupe)
- Google Ads and Meta Advertising Campaignto announce the theatrical release of a documentary with a distribution company (Bodega Films, EcoFlex'IT)
- Editorial Campaign on Social Networks and Websites. Co-creation of content and editorial programming(Lyon Biscuit, EcoFlex'IT Development, ALX Concept, CY University)
- Graphic Identity Redesign:logo - iconography - graphic charter - powerpoint template - adaptation to 6 different business brochures (EcoFlex'IT Development)
- Website Creation(ALX Concept, Cabinet Avocat Deballe)
- Social Network Contact Development(EcoFlex'IT, Volta Polska, CommEdition, Lyon Biscuit, Les Belles Envies)
- Editorial Maintenance, Content Writing and Publication(Atelier du Mot, Lyon Biscuit, CY University, Bodega Films, Volta Polska)
Expert Background
20 years leading a web agency
3 years EMEA Client Delivery Manager
5 years Digital Project Manager
Track Record: Over 300 web projects successfully completed
Expertise Transfer: Coach and Trainer
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ViakomCommunication and Development ConsultingCONSULTING AND AUDITSJune 2024 - Today (2 years and 1 month)Paris, FranceI support company management in identifying and implementing marketing solutions for their development.I optimize existing digital systems (web, mailing, social networks, SEO, automation, CRM, AI...) by implementing operational best practices that enable teams to achieve their objectives.I pay particular attention to the emergence of new uses (generative AI, automation...) and new regulations (GDPR, CSR...) to transform innovations or constraints into concrete opportunities.Examples of achievements:
- Optimization of an institutional websitefor Cergy University: improvement of ergonomics and content, leading to enriched orientation pages.
- Development of awarenesson a specific topic to enable an SME to become akey playerin its field and market segment.
- Definition and implementation of acomprehensive communication strategyincluding: Creation of brand identity - Development of targeted communication materials - Implementation of multi-channel campaigns...
- Weekly supportfor company management for the implementation and monitoring of results.
- Increased visibilityand enhanced engagement of target audiences.
- Social network campaignfor the launch of a documentary: creation of materials - account creation and administration - campaign setup and monitoring.
- Consulting andimplementation of CSR actionsfor an B2BtoC SME: improvement of reputation and competitive differentiation
- ShokolaDigital Strategy Consulting Director / Account Director at Shokola AgencyFebruary 2005 - June 2024 (19 years and 4 months)Paris, France19 years in agency managementConsulting and advising over 200 companies and institutions of various sectors and sizes in defining and implementing digital projects tailored to their specific needs.Management of dedicated teams, composed of carefully selected talents and specialized service providers, covering a wide range of fields through a constantly expanding network (developers, graphic designers, illustrators, 3D designers, SEO or SEA specialists, copywriters, photographers, community managers...).Services provided: consulting and operational deployment of websites, digital brand awareness campaigns, traffic generation, SEO optimization, e-commerce development.Creation of a performance monitoring, hosting, maintenance, technical support, and webmastering service.
- Webplanete.comManaging PartnerJuly 2011 - May 2024 (12 years and 10 months)64200 Biarritz, FranceWebplanete.com is a Web Creation Agency that has been carrying out high-quality projects since 2005. Integrated into Shokola in July 2011 to develop synergies in the Basque Country.
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Education
- Master of ManagementInstitut Supérieur de Gestion1995Master's degree, Management
- Middle management training, ManagementKrauthammer2002Middle management training, Management
Certifications
- Google AnalyticsGoogle Skillshop2024