Freelancer profile translated to English.

Description

📈 15+ years of experience in digital marketing

I support players in luxury, beauty, and retail in their digital strategy through a tailor-made, business-oriented approach combining creativity, technology, data, and AI.

Specializing in digital strategy, e-commerce, acquisition, and CRM, my expertise covers optimizing advertising campaigns, customer journeys, digital activation, and content management.

💼 Services offered

🔎 Digital Strategy: Positioning, acquisition, data for sustainable growth.

🛒 E-commerce: Website redesign, customer journey optimization, analytical tools (PIM, DAM).

📊 Advertising Campaigns: SEO, SEA, SMA, 360 campaigns, agency management for concrete results.

📢 Digital Activation: Omnichannel campaign deployment.

🌐 Social Communities: Community management, influencer management, social media, CRM.

🖋️ Content Management: Creation, SEO, multi-platform distribution.

🛠️ Digital Transformation: IT roadmap, governance, and change management.

🤖 AI and Data: Data exploitation, AI, GDPR.

🏆 Achievements

🏇 Sports e-commerce redesign, +100% revenue, +100% brand awareness.

💄 Beauty product data and CRM deployment, -30% acquisition costs.

💎 Luxury digital repositioning strategy, +150% Earned Media, +80% Reach.

🛠️ Beauty CRM and omnichannel campaign optimization, +35% online sales.

🚢 International campaign across 30 transport markets, community management, and alerting.

🛒 SEA, Retail Social Ads optimization, +20% conversions, -25% acquisition costs.

💎 Luxury brand launch, digital and influencer strategy.

🛍️ Retail e-commerce journey optimization, sales increase, abandonment reduction.

📋 Clients

💎 Luxury: Cartier, Tudor, Piaget, Chanel, LVMH, Longchamp, Rolex

💄 Beauty: L'Oréal, La Roche-Posay

🚢 Transport: CMA-CGM, All Nippon Airways, Peugeot

🛒 Pure Player: CDiscount, Maison du Monde

⚡ Energy: Total

🏇 Sport: Horse Pilot

🎖️ Awards

Winner HUB35

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Marseille (up to 50km), Paris (up to 10km), Lyon (up to 10km), Bordeaux (up to 50km)

Tiny Motu
DIGITAL MARKETING CONSULTANT: E-COMMERCE, ACQUISITION, CONTENT, CRM & DATA
April 2019 - Today (7 years and 4 months)
France
👔 Tiny Motu is my digital strategy consulting firm, offering operational marketing, digital transformation, and professional training services.

📋 Missions:
- Provision of internalized, long-term digital marketing services for large companies
- Targeted services for SMEs, covering content, acquisition, loyalty, performance, etc.
- Corporate training and lecturer at business or specialized schools
- Ongoing experimentation between data, code, and AI, as the great replacement seems to be coming!

🌱 This entrepreneurial experience allows me to apply my expertise within large groups but also in a variety of business contexts, while contributing to the training of the next generation of digital professionals, thus offering me the opportunity to stay at the forefront of industry innovations.
MEDIASCHOOL
TEACHER / LECTURER / TRAINER (INDEPENDENT)
March 2024 - September 2024 (6 months)
Marseille, France
👔 Teaching specialized modules in Digital Marketing Strategy and Data Management for Master's / Business School students.

📋 Missions:
- Leading a course on Data Strategy and Acquisition Strategy Management
- Teaching Qualitative/Quantitative Market Research Methods & Result Interpretation
- Students in M2 Digital Communication and M1 Marketing and Communication Strategies Manager

🌱 This experience allows me to share my expertise with the next generation of digital marketing professionals, while staying up-to-date with the latest industry trends and practices.
Horse Pilot
E-COMMERCE CONSULTANT
SPORTS
November 2022 - July 2023 (8 months)
Marseille, France
👔 Directing e-commerce strategy, digital acquisition, and branding to increase online presence, e-commerce performance, and internationalization of a premium sports brand.

📋 Missions:
- Complete e-commerce website redesign, CRM optimization, and Google Analytics 4 implementation
- Development and execution of a multi-channel digital acquisition strategy, in collaboration with agencies
- Implementation of a hybrid branding/"hero product" activation strategy combining brand awareness and ROI
- Team management (5 people), budget management, agency management, reporting to management
- 100% growth in revenue and brand awareness compared to the previous year for a budget increase of +75%

🌱 This experience allowed me to demonstrate my ability to manage a complete digital activity, from strategy to execution, with significant measurable results.