Freelancer profile translated to English.

Description

Currently on an assignment for an indefinite period. I remain available to get acquainted and discuss your challenges or projects.

Do not hesitate to contact me, I am very responsive.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris 16e Arrondissement (up to 50km), Lyon (up to 100km), Marseille (up to 100km), Bordeaux (up to 100km), Nantes (up to 100km)

Stellantis
Performance Manager for Peugeot Global
AUTOMOBILE
March 2020 - Today (6 years and 4 months)
Paris, France
Working for Peugeot Global Headquarter (120 countries) on the measurement and optimization of its Digital and Marketing performances.
> Monitoring of Peugeot worldwide sales funnel perf. (from media expenses to sales)
> Data & Measurement strategy (objectives & KPIs definition, dashboards implement.)
> Digital user journey analysis and optimization (AB test, Pop In, Onsite personalization)
> Management of SEO & CRO Programs (6 consultants / juniors to seniors consultants)
> International coordination through performances guidelines and country support
> Development of E-commerce strategy for the brand
> Managing Artificial Intelligence projects from the brand
Marketing Performance Management Performance Improvement Web Analytics CRO SEO Social Media Marketing Campaign Artificial Intelligence (AI) Reporting Sales Funnel
L’Oréal S.A - L’Oréal Group
Senior Consultant for L’Oreal - Beauty Tech Accelerator
FASHION AND COSMETICS
August 2019 - March 2020 (7 months)
Paris, France
Working for Beauty tech L'Oréal Accelerator on the framing of a strategical digital project based on artificial intelligence and Big data. Managing team of 3 consultants from BCG consulting and 4 internal L'Oréal employees.
> Strategical digital project framing, business plan development and ROI estimation.
> Development of Make or Buy strategy
> Project management (data management, IT & Legal part, product backlog, maquetting)
> Team management (3 external consultants from BCG and 4 internal employees)
> Pitch & project presentation to L'Oréal organization and COMEX team
Artificial Intelligence (AI) Project Management Project Management Project Scoping IT Project Management Performance Indicators Performance Improvement
L’Oréal S.A - L’Oréal Group
Consultant for L’Oreal - Marketing Performance Cockpit
FASHION AND COSMETICS
September 2018 - August 2019 (11 months)
Paris, France
Working for Beauty tech L'Oréal Accelerator on the framing of a strategical digital project based on artificial intelligence and Big data. Managing team of 3 consultants from BCG consulting and 4 internal L'Oréal employees.
Consulting Performance Management PowerBI Project Management Performance Indicators Web Social Media SEO SEA Google Analytics Google AdWords Google Search Console Display Advertising Sales Funnel