Freelancer profile translated to English.
Back to original languageAbout Jean-Philippe
Designer graphique et directeur artistique navigant entre digital et print et principalement, entre Paris et Barcelone.
Que ce soit sur support print, digital ou les deux, je mets ma créativité et mon savoir-faire à votre service pour vous accompagner dans vos projets de communication visuelle afin de la rendre attrayante, simple et efficace.
Initialement graphiste maquettiste au sein du groupe Publicis, le développement ultra rapide du web m’a tout de suite fait comprendre la nécessité de compléter ma formation pour intégrer et/ou gérer des projets digitaux. La grande maison CANAL+ m’a fait vivre des expériences digitales aussi variées qu’enrichissantes.
Par la suite, le musée du Louvre m’a ouvert ses portes pour prendre en charge l’ensemble de ses campagnes e-mailings et newsletters ainsi que ses formats pubs digitales.
J’ai également eu la chance de venir renforcer une équipe de UI designers à New York dans leurs projets d'applications mobile. L’expérience en équipe sur place s’est poursuivie en remote.
L’ensemble de mon parcours m’a appris à assurer la cohérence visuelle, de décliner un concept sur tous supports, d’en assumer la direction artistique.
Spécialisée dans la stratégie de contenus, l’agence parisienne 40air s’appuie sur mon expérience et ma double casquette pour proposer à ses clients, en complément de leur propre expertise, une extension logique de leur communication.
Portant une attention constante aux détails afin de livrer des produits et services de qualité, je peux aussi bien rejoindre une équipe au pied levé que poser les fondations d’un projet ex nihilo.
Mes domaines de compétences
- DIGITAL :
• UX/UI Design web & mobile
• Réseaux sociaux : reels, stories…
• Newsletters, emailings
• Motion design : animation 2D
• Montage vidéo
- PRINT :
• Créa/refonte d’identité visuelle, charte graphique
• Pub : brochures, catalogues, flyer, papeterie, magazine…
TARIFS
À partir de 380€/jour ou 80€/heure pour missions courtes
English
Conversational
Spanish
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Musée du LouvreGraphic designer - Digital Art DirectorCULTUREDecember 2012 - Today (13 years and 7 months)Paris, France- Redesign of responsive emailing and newsletter masters- Creation and integration of emails and newsletters- Advertising formats: HTML5 motion design for web, mobile, and tablets, animated GIFs- Interactive PDFs: various registration formsThe first major project was the redesign of the museum's electronic communications, with the goal of ensuring optimal display of all newsletters and emails on all digital media. All this while maintaining the excellent initial deliverability and attempting to further improve audience scores.Extensive research and widely debated proposals led to a charter that was both solid and effective, simplifying typography styles as much as possible, offering the widest possible display for visuals, while maintaining white space to give more impact to the content. Result: all indicators (open rates, bounce rates, etc.) are excellent. And for even more engagement, some campaigns now open with an animated visual.In addition to campaigns on other media, I produced digital advertising formats for web and mobile, as well as some stories for social networks. As the technical constraints of most advertisers expanded their possibilities, animated GIFs gave way to much more elaborate HTML5 animations. While, to meet the Louvre's needs, the animations remain simple and clean, motion design tools allow for much smoother and incomparably higher quality animations.
- Centre des monuments nationauxGraphic Designer / Art DirectorCULTUREDecember 2021 - Today (4 years and 8 months)The Centre des monuments nationaux (CMN) is a public institution under the Ministry of Culture. Funded by the State, it preserves, manages, and opens to visitors more than a hundred monuments, ranging from prehistory to the 20th century, nineteen of which are listed as UNESCO World Heritage sites.To support their communication during professional trade shows and workshops, the Centre des monuments nationaux wanted a dedicated brochure to promote the privatization of spaces within their monuments.Also published in English in 2017, the CMN commissioned me for a second edition in 2025, as well as other brochures and magazine advertisements.
- CANAL+ INTERNATIONALDigital Art DirectorFILM AND AVDecember 2012 - Today (13 years and 7 months)Boulogne-Billancourt, FranceTypes of creations: Digital Art Direction, UX/UI design, merchandising, motion design, newslettersAlthough my digital design training was honored with the title of valedictorian, I will remember more than just a nice mention on my CV: the CANAL+ business card slipped to me by the multimedia projects art director at the graduation ceremony. This precious pass opened the first of a long series of doors for me. Eternal gratitude.Global redesign of the group's websites (Africa and overseas territories, a total of 6 versions with their own specificities) + responsive design evolutionEvent and promotional mini-sitesEvolution of the relational platformMarketing campaigns, emailings, newslettersDesign of event editorial pages + templatesMerchandising: store visual merchandising (window displays, counters...)
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Education
- Multimedia ConceptionSupinfocom1999- Scriptwriting, story board, tree structure, information hierarchy, webspace, leading turnkey interactive projects, ergonomic, user testing - Software and language skills: Flash, Director, Dreamweaver (from Macromedia to Adobe = from prehistoric times to today) After Effects, Premiere HTML, CSS, JS, ActionScript, Lingo Graduated with honours Miptv Milia's 1999 guest (Cannes) to present a CD-Rom project based around Surrealism experience and outreach
- Graphic designerESDM Cepreco1996- Visual & creative search - Design thinking - Grids - Drawings, layout & graphical identity - Logotype creation, signs & symbols - Typography (rules, handwriting) - Print format rules - Formats, folds & bindings - Software skills: Photoshop, Illustrator, QuarkXPress, InDesign, Acrobat