Freelancer profile translated to English.
Back to original languageAbout Jean-Philippe
Google Ads & B2B Acquisition Expert ⭐⭐⭐⭐⭐
I transform your Google Ads campaigns into qualified lead generators.
+150 companies supported Certified Google Partner
21 Malt projects rated 10/10 ⭐⭐⭐⭐⭐
🎯 You're spending on Google Ads... but your leads aren't converting?
I design, manage, and optimize your campaigns to maximize every euro invested.
My goal: to bring you clients, not clicks.
🧠 Why my clients trust me
+500 campaigns managed in the last 5 years
€1.5M annual budget optimized
Expertise in B2B, E-commerce, and SaaS
Part-time Marketing Director specializing in Google Ads & acquisition strategy
🚀 What I bring you
- Complete audit of your existing campaigns
- New optimized structure (Search, Performance Max, Display, or YouTube)
- Complete tracking (GA4, conversions, CRM import)
- Continuous optimization via AI and automated scripts
- Clear, ROI-oriented reporting
🔧 My most requested offers
🔹 Google Ads Starter Pack; To get back on solid ground: structure, tracking, initial optimizations
🔹 Google Ads Booster; For already active companies: strategy + optimization + AI automation
🔹 B2B “Lead Machine” Campaign; To generate qualified leads continuously
💬 What my clients say
“We finally stopped throwing our Google budget out the window.”
“Cost per lead divided by 3 in 2 months.”
“Jean-Philippe is a true strategist, not just a technician.”
⚡ Book your slot
I only work with 5 companies simultaneously to ensure premium support.
👉 Contact me now for an express audit and a free roadmap.
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Paris (up to 100km), Lyon (up to 100km), La Rochelle (up to 100km), Périgueux (up to 100km)
Experience
- VF Solutions
On Malt
Google Ads and LinkedIn Advertising B2B Logistics and TransportJune 2024 - June 2024Digital Strategy:- Competitive analysis of the B2B market
- Study of industry trends and best practices
- Development of customer acquisition strategy
- Identification of relevant keywords and campaign structuring
- Campaign optimization to maximize ROI
Content Creation and Campaign Management:- Design and writing of impactful ads
- A/B testing of ads and extensions for better performance
- Monitoring and adjusting bids for precise targeting
- Implementation of detailed reporting and improvement recommendations
- Creation of a LinkedIn customer acquisition strategy (logistics and transport sector)
Prospecting Strategy:- Target audience study and market segmentation
- Research and implementation of competitive intelligence tools
- Planning of engaging content and suitable formats
LinkedIn Campaign Development and Optimization:- Creation of impactful visuals and messages
- Setup of sponsored campaigns
- Performance monitoring and optimization to generate qualified leads
- Analysis of results and strategy adjustment
Results:- Increase in the number of qualified leads
- Improvement in conversion rates on targeted platforms
- Increased brand awareness in the logistics and transport sector.
- DomaniGoogle Ads Campaign Management and OptimizationDecember 2023 - January 2024 (1 month)Takeover of Google Ads campaigns (senior residence EHPAD sector)Digital Strategy:
- Analysis of existing campaigns and identification of areas for improvement
- Competitive study and adaptation to sector specifics
- Definition and implementation of the new campaign strategy
- Optimization of keywords and ads to improve relevance
Campaign Training and Management:- Personalized training on Google Ads account usage for the internal team
- Creation and testing of optimized ads to maximize ROI
- Performance monitoring and campaign parameter adjustments
- Connection of campaigns to HubSpot CRM for automated lead tracking
Continuous Improvement:- Constant monitoring of cost per lead and necessary adjustments to reduce it
- Optimization of return on investment (ROI) through precise targeting and adjusted bids
- Regular reporting on performance and strategic recommendations
Results:- Increase in the number of qualified leads
- Improved lead management through HubSpot CRM integration
- Overall improvement of advertising campaign ROI.
- Institut de la Mer MorteGoogle Ads ConsultantRETAIL (SMALL BUSINESS)December 2023 - December 2023Bordeaux, FranceCreation of Google Ads ads (beauty institute and massage in Bordeaux)Campaign Strategy:
- Local market analysis and competitive study
- Selection of relevant keywords targeted for the beauty and wellness sector
- Campaign structuring for optimal targeting
- Definition of objectives and monitoring of key performance indicators
Ad Creation and Optimization:- Writing attractive ads tailored to the target audience
- A/B testing of ads to maximize click-through and conversion rates
- Regular monitoring and optimization of campaigns for increased performance
- Adjustment of bids and precise geographic targeting for local businesses
Continuous Improvement and Results Monitoring:- Ad optimization to increase visibility and booking rates
- Analysis of keyword performance and adjustments for better profitability
- Detailed reports and improvement recommendations
Results:- Increase in revenue and number of bookings
- Growth in in-store sales through better online visibility
- Strengthening of the local brand awareness of the beauty and massage institute.
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Education
- Engineer, Sales and Marketing EngineerSNIPF2008Engineer, Sales and Marketing Engineer