Freelancer profile translated to English.

Description

Operational Marketing and Business Development Director with 15 years of international experience in luxury (perfumes, cosmetics, leather goods). I bring a dual expertise of strategic vision and operational management to advance brand image, accelerate growth, and produce results.

International Profile:

- Asia (5 years spent in Hong Kong as Marketing Director Asia)

- Europe: specialist in French and German-speaking markets (Germany, Austria, Switzerland)

- Brand development and growth strategies

- Complete mastery of the product lifecycle: design, marketing, and digital transformation

- Entrepreneurial spirit, ability, and strong appetite for designing strategy for leading brands, challengers, and new entrants

- Passionate about creating value for luxury brands by optimizing profitability and offering an innovative customer experience

- Cross-functional experience: subsidiary, travel retail, distributors

Languages

French
Native or bilingual
English
Native or bilingual
German
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Modillon conseil
Operational Marketing and Business Development Director | Expert Missions
LUXURY GOODS
October 2020 - Today (5 years and 8 months)
Paris, France
Support and advise clients in luxury and cosmetics by developing their brand strategy and defining an action plan for international development (Asia, Europe)

Marketing & Business Development
- Define brand strategy: positioning, target audience, brand messaging, product strategy
- Build the marketing plan to execute the brand vision
- Develop the go-to-market strategy
- Implement performance monitoring with various stakeholders
PRL 49
Operational Marketing and Business Development Director | Luxury
LUXURY GOODS
March 2018 - September 2020 (2 years and 7 months)
Paris, France
Define the marketing strategy and deployment plan for PRL 49: a luxury luggage and travel accessories brand

Marketing & Business Development
- Create brand identity: story, product concept, values, positioning, communication
- Develop the product: design the suitcase, produce prototypes, launch industrialization
- Build the launch plan and define the online, wholesale, and retail distribution strategy
- Define the budget and growth objectives

Digital
- Develop social and digital activation campaigns, build influencer strategy
- Create the e-boutique
LVMH Fragrance Brands
Regional Marketing Director Asia Pacific | Luxury – Perfumes, Cosmetics
FASHION AND COSMETICS
March 2013 - December 2017 (4 years and 10 months)
Hong Kong, Hong Kong SAR China
of the company to develop turnover: 80M EUR, +31% vs 2013

Management
- Manage a multicultural marketing team of 15 people (local and regional)
- Lead all markets across the 3 distribution channels: subsidiaries, distributors, travel retail

Marketing & Business Development
- Transform Givenchy from a perfume brand to a 3-axis brand: +100% makeup turnover in 3 years
- Launch Fendi perfumes in Asia: +80% turnover vs 2013
- Develop Kenzo in the strategic skincare segment in Asia: Top 7 at Sephora

Digital: Lead the digital transformation strategy
- Launch e-commerce and negotiate a regional Asia partnership with sephora.com
- Define communication strategies (media, influence, and SEM)

Commercial & Retail
- Establish product forecasts for the region, monitor sales (sell-in/sell-out)
- Create 20+ pop-up stores, design & renovate 150+ boutiques
- Renovate and harmonize CRM programs: digital implementation, concept & mechanics
- Organize regional training seminars for 200+ sales associates (budget 350k EUR)
- Dedicate 25% of my time to visiting markets in the APAC region