Freelancer profile translated to English.

Description

Communication & Marketing 360° / Brand Manager / Digital Expert

I act as:

CONSULTANT BRAND STRATEGIES AND COMMUNICATION PLANS for companies / groups.

My areas of expertise are:

> BRANDING (positioning/storytelling/brand equity/brand identity)

> CONTENT CREATION (brand content/writing/strategy/influence)

> INVESTMENT OPTIMIZATION (global ecosystem study/performance analysis/coordination with existing teams/Go-to-Market planning)

SEO Manager.

> PROJECT LEAD & SUPERVISION (team management/creation of 360° tool box/ media assets /events/ambassadors/digital & social media/partnerships)

Who am I?

A creative, agile, open-minded, and attentive expert.

With 10 years of managerial experience as Marketing & Digital Director for the French brand Oxbow, I now support large groups as well as local players (SMEs / start-ups) in deploying their strategy in France and/or abroad.

A journalism graduate, with also 10 years of experience in the audio-visual field where I notably evolved as editor-in-chief, then presenter, and finally producer / director, I have a perfect command of storytelling and content creation tools.

You will find in me a dynamic, positive consultant always looking for the most effective & relevant solutions for his clients.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Bayonne (up to 50km), Paris (up to 100km), Lyon (up to 10km), Bordeaux (up to 100km), Nice (up to 100km)

agence ä
Founder / CEO
February 2021 - Today (5 years and 4 months)
Bayonne, France
agence ä is an independent and creative company with two main activities: Marketing & Communication consulting | Content Creation specialist. agence ä delivers premium tools and guidelines to optimize marketing & communication investments. We love to collaborate with local small brands to guide them to build a bright future.
Oxbow SA
Head of Marketing & Digital
August 2012 - February 2021 (8 years and 6 months)
33700 Mérignac, France
Leading global marketing and communication strategy / execution in direct coordination with brand CEO. Head of Digital from 2014 - 2020. Executive Committee Member. Budget (definition / split / report). Defining Trade marketing actions retail & wholesale (France & International B.U). Licensing Management. In charge of Merchandising / Trade Marketing / Sponsorship / Partnerships / Communication / Graphic Studio. Main Missions: . Imagine & Execute new global marketing strategy (Maison de Surf concept)
- drive to store
- consumer driven
- digitally focused . Re-invent & build Brand Equity
- brand identity
- brand advocates
- retail concept shops . Shape & manage new marketing & digital team (8 units) . Create & apply 360° yearly communication plan
- Plan (Go-to-market plan in direct coordination with Collection Dept)
- In-house content creation + shooting (photos / films / videos / editorial)
- Events creation & animation
- P.R management . Build global digital brand ecosystem
- merge two websites (corporate & b2C) into one.
- redesign global website in 2015
- develop e-commerce performances
- manage & optimize digital marketing expenses
- create & develop new digital tools & assets
COOPERATIVE STUDIOS
Founding Executive Director
January 2009 - July 2012 (3 years and 6 months)
Bayonne, France
MEDIA COMPANY TV production (shows & documentaries) . DAILY SURF REPORT TV SHOW / EUROSPORT Daily highlights covering World Surf Championships Producer / Host . SWATCH PRO GIRLS LIVE & HIGHLIGHTS Live broadcast from Seignosse Beach Producer . RIP CURL INTERNATIONAL "Bono" web-series | +3M. views Producer / Director . ORANGE SPORT DOCUMENTARY SERIES Laird Hamilton (les Carnets de la Glisse) Producer / Director