Description

Award-winning Creative Director with 15+ years driving measurable business impact through emotionally compelling storytelling, immersive digital campaigns, and brand-defining creative work. Deep expertise in leading multidisciplinary teams across the full creative spectrum - translating complex business goals into emotionally resonant creative concepts that balance creative craft with performance, driving both cultural impact and commercial growth.

Evolved from developing integrated marketing campaigns at top agencies to building and leading remote-first teams that deliver high-impact visual identities, web experiences, and motion graphics for global brands. Bilingual English speaker, highly adaptable, and self-driven.

International speaker, lecturer and mentor.

Industry field of expertise

Languages

English
Native or bilingual
Italian
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

TheSoul Group
HEAD OF CREATIVE AGENCY
July 2025 - April 2026 (9 months)
Led creative vision and end-to-end execution across social-first campaigns, brand and demand generation initiatives, and multi-market creative strategies for leading global clients.

Defined and elevated creative vision across social-first and creator-led ecosystems,
translating brand objectives into culturally relevant, platform-native ideas and scalable creator collaborations that drive engagement, virality, and performance
Led end-to-end creative excellence from strategic brief and conceptual development
through campaign ideation, production, and delivery across multiple markets
Translated brand positioning into platform-native storytelling and brand voice optimized for Instagram, Facebook, YouTube, TikTok and emerging social formats, ensuring authenticity
and digital culture alignment
Led and mentored multidisciplinary creative teams (art direction, copywriting, content production, visual design, and creators), fostering an environment where curiosity and collaboration thrive
Presented and defended creative strategy with confidence and clarity in client conversations, translating business objectives into compelling creative narratives to sell ideas and align stakeholders
Oversaw creator and cultural collaborations, ensuring standout execution, authenticity,
and cultural relevance across markets
Established and optimized creative production workflows for video, animation, and social media content, ensuring efficient delivery from brief to final assets
Leveraged AI tools in creative workflows to enhance efficiency and improve scalability
Championed a culture of creative innovation within the team, staying ahead of social trends, emerging formats, and shifts in the creator economy to continuously raise the quality bar
Managed P&L responsibility for creative production, budgets, and resource allocation,
ensuring efficiency and sustainable scaling across international teams
art direction creative direction team leadership social media marketing creative production
Sound Visionary
CREATIVE DIRECTOR
January 2025 - July 2025 (6 months)
Delivered high-impact projects for international clients, including B2B, B2C, and SaaS clients, through strong brand strategies and integrated marketing campaigns.
Led the creative vision for multiple clients across diverse industries, setting high standards
for visual communication and impactful branding initiatives, ensuring visual craft, design innovation, and consistency across all media
Owned all aspects of brand identity and strategy for diverse international clients, including startups, B2B brands, and SaaS clients, transforming brand vision into compelling storytelling, positioning, and campaigns that connected creativity with measurable business impact
Developed and maintained comprehensive brand guidelines, scalable design systems,
and component libraries, ensuring operational excellence across digital and print
Devised targeted, data-driven B2B/B2C content strategies, managing campaigns and digital advertising to boost brand performance, achieving measurable increases in sales within 9 months
Built client relationships through compelling creative proposals, strategies, and presentations, leading client conversations and aligning creative solutions with business goals to drive growth
Pioneered remote-first creative workflows and led end-to-end project management across
10+ simultaneous projects, organized in agile sprints to ensure timely and on-budget delivery
Conducted in-depth market and user research to uncover consumer insights and convert them
into successful brand positioning strategies
Delivered brand strategy lectures and workshops at industry events, conferences and universities such as Berklee College, CreativeMornings, BBC Introducing Live, and Napa Valley College
brand strategy creative direction Marketing Design Mentoring