Freelancer profile translated to English.

Description

CRM & Email Marketing · Klaviyo

I help e-commerce brands structure and optimize their CRM to transform their customer base into a true driver of sustainable growth.

With a degree from the Lausanne Hotel School, I developed my expertise within an agency specializing in CRM and email marketing, where I managed and oversaw several client accounts on Klaviyo. This experience allowed me to acquire a strategic, analytical, and customer-centric approach, applied to brands with diverse challenges.

Today, I work across the entire customer lifecycle with a clear vision: maximize the value of each customer over time, while strengthening brand experience consistency and quality.

My areas of intervention:

• Definition of CRM & lifecycle marketing strategies

• Design and optimization of automated flows (welcome, abandoned cart, post-purchase, winback…)

• Creation of campaigns (newsletters) and editorial calendars

• Behavioral segmentation and targeted activation

• Content coordination (copywriting & email design)

• Performance analysis and continuous optimization

Objective:

increase retention, purchase frequency, and customer value, without relying solely on paid acquisition.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Email Club
CRM Manager
November 2024 - August 2025 (9 months)
Planned and executed weekly marketing campaigns across multiple client accounts, ensuring consistency and performance optimization (60%) Developed and improved automated SMS and email workflows to enhance customer engagement and conversion rates (20%) Analyzed and reported key performance metrics, providing actionable insights to optimize future campaigns (20%)
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8 in Asia
Travel Agent & Marketing Assistant
August 2024 - November 2024 (3 months)
Canggu, BA, Indonesia
Developed and implemented marketing strategies to increase brand visibility and sales. Created original and engaging content for web and social media. Managed and analyzed customer databases, ensuring compliance with data protection regulations. Organized and coordinated trips to Asia, providing unique and personalized experiences.
Marketing Communication Strategy CRM
Ex-Venture
Hotel Investment & Event Assistant
May 2024 - July 2024 (2 months)
Canggu, BA, Indonesia
Market analysis and feasibility studies to evaluate hotel investment opportunities. Planning and coordinating events, ensuring client satisfaction and profitability. Developing strategic partnerships and creating marketing strategies to attract and retain clients.
Marketing Market Analysis Event-Driven Architecture

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Bachelor in International Hospitality Management
Hospitality Business School of Lausanne
2024
Bachelor in International Hospitality Management
null
Besançon
2017

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Jeanne V.

CRM Consultant & Email Marketing Manager

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