Jeanne Teillac

Marketing & Digital Direction: full-funnel strategy, CRM, automation, SEO/GEO, omnichannel customer experience.

Transformation & Operations: operating model, execution governance, OKRs/KPIs, applied AI.

Support for CEO/COMEX and team coaching: strategic alignment, upskilling in data & automation.

Yeeso (Dec 2025 – Present · Part-time) — Execution Governance: OKRs/KPIs, PMO, rituals, time-to-value. Operating model, applied AI. 1:1 executive coaching.

Revolvia (2025 - Present) — Strategic pre-sales recommendations, offer and organization structuring. Consulting in operations and delivery management: CRM, marketing automation, customer journeys, full-funnel performance, stakeholder alignment.

Digital Marketing Consulting — CRM, SEO, GEO, information architecture, omnichannel customer experience.

Member of the Executive Committee. Management of a team of 16+ people (PR, Social Media, Brand Content, CRM). Definition and execution of digital and CRM strategy with a data-driven approach. Management of brand strategy, content, press, and fan experience. Management of customer engagement strategies with a focus on personalization and user journey automation. Experience in directing complex digital projects and redesigning multi-platform customer experiences. KEY RESULTS: +30% customer data in 3 years, Top 3 world rugby in social media, 1M Instagram followers, +110M TikTok views

Structuring and managing a digital department with 7+ product managers. December 2017 - July 2022

Direction of design studios (UX/UI) and technical teams. Implementation of Salesforce CRM and data management to optimize customer activation and conversion. Definition and deployment of ROI-driven digital strategies: customer acquisition, engagement, and loyalty. Experience collaborating with sales teams to align marketing and business. KEY RESULTS: digital strategy became the 3rd source of business and the 2nd source of traffic.