Jeanne Senorine

Community Manager – Event Catering

Main missions:

1. Definition and implementation of social media strategy:

I developed a digital communication strategy focused on highlighting the caterer's expertise, specific offerings, and ability to manage various events (weddings, seminars, private parties). My goal was to attract both individuals and businesses.

2. Social media management and engagement:

I managed and engaged with the caterer's Instagram, Facebook, and LinkedIn accounts. Through regular posts, I showcased successful events, culinary creations, and behind-the-scenes glimpses (setup, preparation, decoration). This helped strengthen the brand image and attract a diverse clientele.

3. Creation of inspiring content:

I designed visual content (photos and videos) that reflected the caterer's creativity and quality of service. Posts included carefully plated dishes, elegant buffets, and personalized decorations. I also produced short videos to capture event highlights.

4. Promotion of partnerships and collaborations:

By collaborating with event planners, wedding planners, and other service providers, I created cross-promotional content and mutual features to reach a wider audience. These strategic partnerships helped increase the caterer's visibility on social media.

5. Community interaction:

I managed interactions with followers, responding to comments, private messages, and customer reviews. This fostered a close relationship with clients and enhanced the caterer's reputation.

6. Promotion of special offers and events:

I designed specific campaigns to promote special offers and key events.

Community Manager – Hôtel Mercure

Main missions:

1. Development of digital strategy:

I developed and implemented a specific communication strategy to promote the hotel, its restaurant, and its rooftop bar. The objective was to increase social media visibility, attract local and tourist clientele, and improve the online brand image.

2. Social media management:

Daily management of the hotel's and rooftop's Instagram and Facebook accounts. I created varied content, including posts, stories, and reels, highlighting special offers, rooftop events, and the restaurant's attractions (dishes, cocktails, ambiance, etc.).

3. Creation of visual and written content:

I produced attractive visuals (photos, videos) in collaboration with local photographers and content creators. Concurrently, I wrote engaging captions to capture users' attention and encourage interaction with publications.

4. Organization and promotion of events:

I coordinated communication for one-off events (brunches, themed parties, happy hours, concerts) held at the rooftop. My role included creating pre-event teasers and providing live coverage through real-time stories and posts.

5. Management of partnerships and influencers:

I developed collaborations with local and regional influencers to promote the rooftop experience, which increased the establishment's notoriety among a wider target audience.

6. Performance monitoring and adjustments:

I tracked the performance of each campaign using social media KPIs (engagement, reach, clicks), which allowed me to adjust the content strategy to optimize visibility and attract more customers.