Freelancer profile translated to English.
Back to original languageAbout Jeanne
I have over 15 years of experience in communication and marketing agencies specializing in the world of wines, spirits, and art de vivre, with a strong international dimension, particularly in the American market. I have worked on numerous projects with very different issues and challenges: brand launches, repositioning of existing brands, complete rebranding.
Today, I am therefore able to offer a wide range of services from strategy to activation, including team and service provider coordination within the framework of a 360° deployment, either white-label within an agency or directly with advertisers.
My areas of expertise:
-BRAND STRATEGY: market research, segmentation, brand architecture, (re)positioning, brand messaging
-BRAND DESIGN: naming and baseline, brand identity and universe, packaging in collaboration with an AD/Graphic Designer
-COMMUNICATION: 360° action plan, monitoring of internal or external teams.
I hold an MBA in Wine Marketing & Management from INSEEC-Bordeaux. I have a certification in Brand Identity & Strategy and a certification in Storytelling in Branding and Content Marketing from IE Madrid.
Feel free to consult my LinkedIn profile and contact me to discuss your needs and challenges.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Lyon (up to 50km), Paris (up to 10km), Bordeaux (up to 10km), Montpellier (up to 10km), Brest (up to 10km)
Experience
- jaja ConseilBrand Strategy ConsultingCONSULTING AND AUDITSJune 2022 - Today (4 years and 2 months)Lyon, FranceServices:-Brand Strategy: market research, segmentation, brand architecture, (re)positioning, brand messaging-Brand Design: naming and baseline, brand identity and universe, packaging-Communication: action plan, monitoringUniverse: wine, spirits, and art de vivre
- Agence Clair de LuneOperations Director, COOCONSULTING AND AUDITSJanuary 2021 - May 2022 (1 year and 4 months)Lyon, France> Participation in company strategy> Management and organization of all activities (content division, PR & influence division, digital division, event division)> Performance analysis> HR, recruitment, and management of a team of 20 people
- Benson Marketing GroupFrance DirectorCONSULTING AND AUDITSOctober 2011 - April 2020 (8 years and 6 months)> Creation and management of the French office (business development, team and service provider management)> Definition of communication strategies for agency clients in the French market> Participation in the development of communication strategies for the agency's French clients in the American market> Support for teams in implementing communication campaigns (Branding, PR, influencer marketing, digital) in the French market.=Clients: AOC Hermitage, BIVC, AOC Montlouis sur Loire, Champagne Vollereaux, Domaine Yves Leccia, Domaine Michelas St Jemms, BIVB, Anivin de France, Champagne Billecart Salmon, Champagne Chassenay d'Arce, Vins de Savoie
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Education
- MBA Wine Marketing & Management, Marketing and ManagementOMNES Education2005MBA wine marketing & management, marketing et management
- Master's Degree, LEA (Languages, Business and International Trade)Université de Bretagne Occidentale2003Maîtrise, LEA
Certifications
- Brand Identity and StrategyIE Madrid2022