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Jeanne LehouxJL

Jeanne Lehoux

ACQUISITION MANAGER

€300/day
Paris, FR
8-15 years
SMA
SEA
SEO
Web marketing strategy
Growth marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Jeanne

Performance-oriented digital marketing expert with seven years of rigorous practice in multi-channel management and ROI optimization for premium and B2B products. As an Acquisition Manager, I bring a data-driven vision to reduce CAC, increase LTV, and orchestrate effective SEA/SMA/SEO strategies with substantial budgets.
Press and Media
Digital and IT Services
Banking and Financial Services

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Italian

    Conversational

Can work on-site
Paris (up to 10km)

Experience

  • CONDÉ NAST,
    ACQUISITION MANAGER
    PRESS AND MEDIA
    January 2023 - October 2025 (2 years and 9 months)
    Paris, France
    Led the Growth strategy and subscriber acquisition (Print & Digital) for the entire premium portfolio in France. Managed an annual budget of 800k euros.

    • Multi-Title Scaling & Performance: Drove multi-title growth (Budget: €800k): +20% acquisition for Vogue and optimized recruitment for Vanity Fair (+4%), GQ (+5%), and AD (+11%) through a 360° media mix.

    • Budget Efficiency & Profitability: Granular optimization of conversion funnels and deployment of A/B testing strategies, leading to a -12% decrease in overall CPA across the portfolio.

    • Diversification Strategy (E-shop & Event): Orchestrated multi-product acquisition (E-shop, Event, CRM) and supervised the creation of premium visuals and performance optimization through systematic A/B testing of visuals, maximizing engagement and click volume (+18% on certain assets) across various campaigns.

    • International & Transverse Synergy: Collaborated with 4 teams in Europe and the USA (US/UK/Germany/Italy) to align growth strategies. Managed transverse projects to maximize digital and print revenue.

    • Data Intelligence & Benchmark: Analyzed performance using dedicated KPIs and conducted in-depth competitive intelligence on the Media, Subscription, and E-commerce sectors.
    Growth marketing Web marketing strategy SEA Lead generation Project management
  • SMILE&PAY,
    ACQUISITION MANAGER
    BANKING AND INSURANCE
    January 2021 - October 2022 (1 year and 9 months)
    Neuilly-sur-Seine, France
    Managed the Growth strategy and a global marketing budget of €700K for acquiring new merchants (B2B).
    • Performance & Paid Media (Search & Social): Oversaw media buying strategies (Google, Bing, Meta Ads), controlled bids, and optimized the conversion funnel: from ad A/B testing to advanced tracking management (Pixels, API).

    • SEO & Visibility Expertise: Drove organic growth through semantic coconuts, link building, and internal linking. Continuously optimized technical performance and ranking for strategic keywords: 20 keywords in top 1 position (Fintech).

    • Product & Web Project Management: Led the redesign of key website sections to improve user experience (UX) and maximize acquisition campaign conversion rates (CRO).

    • Data Analysis & Reporting: Presented and analyzed performance (KPIs: ROAS, CAC, LTV) during weekly reviews with management, aiming to guide budget allocations and identify scaling opportunities.
    Growth marketing SEO Web marketing strategy SEA SMA
  • SEDOMICILIER,
    DIGITAL MARKETING MANAGER
    E-COMMERCE
    September 2018 - December 2020 (2 years and 3 months)
    Paris, France
    Defined and executed multi-channel growth strategy (SEO, SEA, SMA) and managed ROI.

    • Acquisition Management: Daily management and optimization of Social Ads (Meta) and Search (Google Ads) campaigns. Dynamic budget allocation to maximize lead volume while optimizing CPA (Cost Per Acquisition).

    • SEO & Content Strategy: Deployed a "long-tail" oriented content strategy. Supervised editorial production and technical optimization to ensure continuous organic traffic growth (+15% organic traffic).

    • Product Management (Lead Gen): Designed a comprehensive online service comparator (UX/UI, back-office) acting as an additional lead generation lever (+20,000 sessions per month and +100 leads per week).

    • Expansion & Partnerships: Identified and activated new growth levers (Affiliation, strategic partnerships: lead exchange with 10 partner companies) and conducted active competitive intelligence.

    • Reporting & Data: Implemented performance monitoring dashboards (business KPIs).

    • Marketing Operations: Planned promotional highlights, created dedicated landing pages, and managed nurturing through segmented newsletters (Open rates above 50%).
    SMA SEO Lead generation SEA Project management

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Education

  • MASTER 2 - Digital Development and Digital Strategy
    Ecole de Management de Normandie
    2019
    Développement numérique et stratégie digitale
  • Baccalaureate in Economics and Social Sciences.
    INSTITUTION SAINT-MARIE
    2013
    Baccalauréat économique et social.

Skill set

A/B Testing
KPIs and Metric Definition and Monitoring
User Segmentation
Competitive Intelligence
Data Visualization
Exploratory Data Analysis
Digital Marketing
Marketing Analytics
Customer Segmentation and Analysis
Agile Project Management
Digital Transformation
Roadmapping

Categories