Jeanne Le Bras

Missions:

Strategic Rebranding: Redesign of this Tech startup's image to align with its growth ambitions for major clients.

Tech Visual System: Creation of a modular graphic guideline, icon libraries, and complex technical illustrations.

Multi-channel Deployment: Design of landing pages, newsletters, social media kits (LinkedIn/Twitter), and sales materials.

Print & Event: Design of sales brochures, annual reports, and booth branding for trade shows.

Missions:

Global Modernization: Redesign of a historic brand's visual identity to give it a "boost" while remaining corporate and high-end.

Brand Architecture: Creation of a coherent visual system to encompass all group offerings (Home, City, Campus, Event).

Design System: Creation of the logo, typography selection, color palettes, and layout grids.

Production & Autonomy: Implementation of templates (InDesign, Canva) for European marketing teams.

New Media: Art direction of the website, selection of photographers, and creation of the visual identity for the Chateauform' podcast.

The Challenge: Create a strong and reassuring visual identity for a complex data analysis platform. The goal was to make scientific information accessible, readable, and engaging for a broad audience through recurring digital media.

My Intervention:

Branding & Graphic Guidelines: Creation of the complete visual identity (logo, typography, color scheme) to establish the project's institutional credibility.

Infographic Design: Design of visual systems for the simplification of complex data (Data Design), ensuring immediate understanding of health issues.

Digital Editorial (Newsletter): Redesign and update of the newsletter's graphic structure to optimize reading rates and information hierarchy.

Social Media: Adaptation of key data into impactful formats for social networks.

The Result: A visually coherent and professional platform, enabling effective and aesthetic dissemination of strategic information to decision-makers and the general public.