Jeanne Georis

I run Aesir Agency, a branding and design studio exclusively dedicated to hospitality. We help hotels, restaurants and food businesses build strong, cohesive brands that don't just look good but create lasting connections with their audience.

Over the years, I’ve worked with 35+ clients, including Double Tree Brussels Hotel, The Hotel Brussels and AWARE Hospitality, developing strategic, experience-driven branding that elevates hospitality businesses.

Services:

• Brand strategy & positioning

• Visual identity

• Graphic design

• Website design

I help hospitality businesses strengthen their brand positioning and oversee branding-focused strategic projects, from new openings to rebranding. My role bridges brand strategy and deployment, ensuring each initiative aligns with market expectations and business objectives while maintaining a strong, cohesive identity.

Key Expertise:

• Brand Development – Creating distinctive and cohesive brand identities.

• Brand Project Management – Overseeing branding rollouts for new openings

and repositioning projects.

• Stakeholder Coordination – Managing teams across design, marketing, and

brand strategy.

Since 2020, I’ve worked with Pandox and other hospitality groups on hotel

openings and rebranding projects across Europe, ensuring seamless brand

execution from concept to launch.

Freelance brand manager leading the hotel’s full repositioning project with a focus on rebranding and creative direction. Defined and implemented the brand strategy while overseeing the art direction to ensure a cohesive identity. Managed photography and visual content creation, designed graphics and marketing materials, and developed the website to reflect the new positioning.