Freelancer profile translated to English.
Back to original languageAbout Jeanne
Content Manager for over 4 years, I have notably worked forCASTALIEand have been Content Marketing Manager atPayFitfor 2 years, a French unicorn offering payroll and HR management software.
Blog posts, newsletters, PDFs, emails, videos, infographics, social media, website, podcasts... I have designed and written a wide variety of content. My goal:increase PayFit's visibility and engagement, but above all generate leads and sales.
Some figures on the impact of the lead gen content created at PayFit:
- 495 demos generated in 3 months
- 47k monthly revenue
- 188 new clients!
The biggest challenge: making a subject as complex as payroll as accessible as possible, while maintaining a warm brand tone that is close to the prospect. And that's what I enjoy!
With 6 years of experience in content, I now want to satisfy my curiosity by working on new projects. Feel free to contact me to discuss!
French
Native or bilingual
English
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- PayFitSenior Content ManagerSOFTWARE PUBLISHINGMay 2022 - Today (4 years and 1 month)Paris, France
- Sales Content : content personalized according to the target audience and user journey, to support sales representatives in their prospecting.
- HR Content : customer support and retention through actionable content.
- Lead Nurturing : high-value content distributed on social media, via landing pages, and through SEO.
- Content Distribution and Performance Tracking : distribution strategy and qualitative and quantitative analysis of each content piece.
- Tone of Voice Deployment : ensure adherence to the TOV and guarantee PayFit's brand image.
- CASTALIEContent ManagerRETAIL (SMALL BUSINESS)February 2020 - April 2022 (2 years and 3 months)Boulogne-Billancourt, France
- Digital and Print Marketing Content : writing and distribution of nurturing emails, newsletters, brand portfolio, flyers, website redesign.
- Project Management : responsible for the digital guide "L'Eau à la bouche", management of the brand's blog and the podcast "La Relève par Thibault Lamarque".
- Management : management of an editorial team of 8 freelancers + 1 intern.
- Implementation of an SEO Strategy : keyword research, article optimization, performance monitoring.
- OmnivoreCulinary WriterPRESS AND MEDIAJanuary 2018 - January 2020 (2 years and 1 month)Paris, France
- Article Writing : interviews, reports, infographics, newsletters for the magazines Omnivore, Feu Vif, and Revue T, and for the websites Omnivore, Mondial de la Bière, Sirha, Sirha Green, EUROPAIN.
- Community Management : posting on social media for Omnivore and Sirha.
- Editorial Secretariat : managing the freelance team, topic selection, proofreading, and article publication.
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Education
- Bachelor's degree in History with a specialization in Food GeographyLa Sorbonne Paris IV2016La licence d'histoire m'a permis d'acquérir de solides connaissances des quatre périodes traditionnelles de l'histoire : histoire ancienne (Orient ancien, Grèce et Rome) ; histoire médiévale (Europe occidentale, Europe byzantine, Monde musulman) ; histoire moderne (des Grandes Découvertes à la Révolution française) ; histoire contemporaine (France, Europe et monde du XIXème siècle au XXIème siècle). L'option Géographie de l'Alimentation permet d'avoir une première approche des relations entre l’alimentation, l’environnement, les cultures dans une approche pluridisciplinaire. Elle décrit les cultures alimentaires à toutes les échelles du territoire, les relations entre elles, les combinaisons de facteurs physiques, sociaux, économiques et culturels.
- Dual Bachelor's degree in Foreign Languages, Literature, and Civilizations (LLCE) English/SpanishInstitut Catholique de Paris2015Anglais : Langue écrite et orale et traduction, Civilisation britannique, Civilisation américaine, Histoire de la langue, Explication littéraire, Grammaire anglaise, Histoire culturelle irlandaise et britannique, version, thème, cinéma anglais, Théories littéraires, Le mythe Arthurien, poésie irlandaise, Histoire de la langue. Espagnol : Langue écrite et orale, Les Espagnols et l'Europe au XXe siècle, Initiation à la littérature et à la civilisation de l'Amérique hispanique, version, thème, langue classique, Littérature du siècle d'or, L'Espagne de l'illustration et le Siècle de Lumières, L'Espagne du XIIIe siècle aux Rois catholiques, Peinture et Société, Théâtre espagnol, Linguistique, Histoire de l'art du siècle d'or à nos jours, musiques et textes espagnol.