Jeanne Dufief

Freelance Art Director, I provide regular support (weekly/monthly depending on needs) or work on structuring projects (redesign, brand kit, launch, landing page).

I help marketing/communication teams clarify their image and then deploy it consistently across all media. My approach is strategic and very concrete: I set up a reusable framework (guidelines, templates, Figma file) and ensure long-term consistency.

My role: to establish a clear direction, guide creative choices, and make the brand coherent, legible, and easy to produce.

Scope

– Art Direction & Brand Consistency

– Visual Branding: Identity, Style Guide/Guidelines, Templates, Figma System

– Print & Digital Deployment: Editorial, Campaigns, Social Media, CRM/Newsletters, Packaging

– Web / UX-UI (Figma): Landing Pages, Key Pages

– Motion & Light Editing

Recent clients: Weeby, Bonne Gueule, Wopilo, Bayard, Ornikar.

Sectors: Culture & Institutions, Media, Publishing, Lifestyle, Responsible Brands.