Freelancer profile translated to English.
Back to original languageAbout Jeanne
Specializing in Relational Marketing and Digital, I now have over 12 years of experience in designing CRM systems, project management, and team management.
My dual business and tech profile allows me to support you in defining your strategy as well as its operational deployment.
My various agency experiences have allowed me to work on very diverse issues (data quality / GDPR, acquisition / recruitment, reactivation, repeat / loyalty, retention) and in numerous fields: Publishing, Subscription, Health & Beauty, Banking & Insurance, Health & Welfare, Transport, e-commerce, Retail, Cinema.
Finally, I have had the opportunity to work in an international context with teams from business, functional, creative, data, and tech backgrounds.
Spanish
Conversational
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Les Mini MondesDigital Marketing DirectorE-COMMERCEFebruary 2023 - August 2023 (6 months)Nantes, France- Definition and management of the Digital Marketing strategyBusiness performance management: definition and monitoring of KPIs (forecast, LTV, CAC, churn)Acquisition and traffic management: management of paid budget (SEA, SMA, affiliation), partnershipse-commerce: optimization of e-commerce site performance, SEO strategy, CRO project, subscriptionCRM: relationship and promotional animation, commercial action plan, marketing triggers- Structuring and data managementManagement of the business and marketing data structuring and validation projectDefinition of CRM segmentation and customer LTV
- France VerifDigital Marketing & CRM ConsultantE-COMMERCEJanuary 2023 - January 2023 (1 month)Paris, France- Definition of a macro strategy and a CRM action plan- Segmentation leads- Definition of CRM levers and key projects, mapping and prioritization of actions- Recommendation of a team structure - Key profiles and job descriptions
- Les FormidablesDigital Marketing & CRM ConsultantEDUCATION AND E-LEARNINGNovember 2022 - January 2023 (2 months)Paris, France- Launch of a B2C digital coaching and support offer for middle and high school students- Definition of the macro CRM strategy and initial actions to be taken / automatedDefinition of the member lifecycle and potential segments (customer journey)Modeling of journeys and construction of a B2C animation plan (triggers and ad hoc)Implementation of actions and performance monitoringGDPR compliance- CRM and tools ecosystem audit
Reviews
Mehdi
France Verif
Reviewed on 1/31/2023
Jeanne is extremely competent in what she does, we are delighted with the service, very available and pleasant, it is with pleasure that we will collaborate with her again!
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Education
- Master 2, Communication and New Digital TechnologiesCELSA - Higher School of Information and Communication Sciences2010
Certifications
- Selligent Marketing CloudSelligent2013