Freelancer profile translated to English.
Back to original languageAbout Jeanne
✨ Hello! I'm Jeanne, a Marketing Strategist.
I help brands and agencies design creative ideas that perform — by transforming business and data insights into content concepts that capture attention and generate results.
After several years working internationally, particularly in Canada, and a background in media strategy, marketing, and purchasing, I've developed a hybrid approach: both analytical and creative, always impact-oriented.
My playground:
→ understanding what truly captures attention today
→ deciphering behaviors and trends
→ transforming these insights into actionable concepts
I specialize in:
🎯 Creative Strategy & Campaign Concepts
Hooks, angles, storytelling, formats: I build ideas designed to perform.
📊 Performance Analysis & Optimization
Reading signals, continuous improvement: every creation becomes a growth lever.
🤝 Collaboration with Agencies & Internal Teams
I integrate easily with teams to streamline the transition between strategy, creation, and execution.
What sets me apart:
a dual business + creative perspective, with a real sensitivity to performance and ROI.
My goal: to create concepts that attract, engage, and convert — without wasting time on unnecessary back-and-forth.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LIDL FRANCEDPH PRODUCT MANAGERSeptember 2025 - Today (9 months)Paris, France
- Market and competitor analysis (products, prices, packaging) to optimize the offering within a defined range.
- Participation in product development and quality monitoring, including organizing tests and analyzing feedback.
- Coordination of sample tracking with suppliers and internal teams.
- Contribution to the preparation of client communication materials.
- Post-negotiation follow-up: verification of packaging compliance and supplier commitments.
- Analysis of consumer behavior and motivations to guide product decisions.
- OMNICOM MEDIA GROUPPROJECT MANAGEROctober 2024 - August 2025 (10 months)Montreal, QC, Canada
- Management of integrated marketing strategies with budgets ranging from $100,000 to $1.5 million.
- Evaluation and negotiation of supplier offers with a focus on performance and ROI optimization.
- Complete coordination of a major campaign, contributing to a +70% YOY sales growth.
- Close collaboration with creative agencies to ensure message and distribution coherence.
- Management of multi-sector client relationships and long-term partner support.
- Training and mentoring of two assistants in campaign coordination and data analysis.
- OMNICOM MEDIA GROUPASSISTANT STRATEGISTNovember 2022 - September 2024 (1 year and 10 months)Montreal, QC, Canada
- Daily monitoring of budgets, invoices, and organizational processes. Drafting and presentation of structured briefs to ensure alignment between internal teams and partners.
- Proactive management of a portfolio of over 40 international suppliers.
- Analysis of supplier performance and production of KPI optimization reports.
- Creation of purchasing summaries and results analyses for over 50 projects.
- Competitive intelligence and market analysis to identify strategic purchasing opportunities.
- Participation in price negotiations and supplier contract management.
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Education
- MASTER 2 MAIKEDGE BUSINESS SCHOOL2026Management des Achats Internationaux et de l'Innovation
- BUSINESS ADMINISTRATION - SPECIALIZATION OPERATIONS MANAGEMENT AND LEADERSHIPBAA HEC Montréal2022ADMINISTRATION DES AFFAIRES - SPÉCIALITÉ GESTION DES OPÉRATIONS ET MANAGEMENT